Posted 16 Dec 2011 21:34
Might important for Owner, CEO, Marketing Director or other Decision Maker Positions.
The strategic marketing plan process typically has three stages:
Segment the market
Profile the market segments
Market share potential
Develop a market segment marketing strategy
Market leader or product line extension
Mass marketing or targeted marketing
Direct or indirect sales
After analyzing market segments, customer interests, and the purchase process, it's time to create the strategic marketing plan. The strategic marketing plan document usually includes:
Where is the company now?
Key Success Factors
Competition and Product Comparisons
Problems and Opportunities
Where does management want the company to go?
Target Volume in Dollars and/or Units
What should the company do to achieve its objectives?
Marketing Strategy Projection
And don't forget to consider your budget expenses, alright you guys take care and
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