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How to Developing the Strategic Marketing Plan 5 replies,915 views

#1
Might important for Owner, CEO, Marketing Director or other Decision Maker Positions.

The strategic marketing plan process typically has three stages:
Segment the market
        Geographic
        Demographic
        Psychographic
        Behavior
Profile the market segments
        Revenue potential
        Market share potential
        Profitability potential
Develop a market segment marketing strategy
        Market leader or product line extension
        Mass marketing or targeted marketing
        Direct or indirect sales

After analyzing market segments, customer interests, and the purchase process, it's time to create the strategic marketing plan. The strategic marketing plan document usually includes:

Situational Analysis
Where is the company now?
        Market Characteristics
        Key Success Factors
        Competition and Product Comparisons
        Technology Considerations
        Legal Environment
        Social Environment
        Problems and Opportunities

Marketing Objectives
Where does management want the company to go?
        Product Profile
        Target Market
        Target Volume in Dollars and/or Units

Marketing Strategies
What should the company do to achieve its objectives?
        Product Strategy
        Pricing Strategy
        Promotion Strategy
        Distribution Strategy
        Marketing Strategy Projection

And don't forget to consider your budget expenses, alright you guys take care and [em20]
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#2
Re: How to Developing the Strategic Marketing Plan
this is nothing new its knows everybody or almost everybody....
#3
Reply #
Yeah, just break down developing strategic for reference.
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#4
Re: How to Developing the Strategic Marketing Plan
[em19] Great ! Thank you for your essay !
#5
Re: How to Developing the Strategic Marketing Plan
Looks like you are a student
#6
Reply # 6 Gore
hhhmmm, upss, I'm not a student, I would like to share.

For me, knowledge is to share, not for commercial.

Gore [em17] Nice to meet you here.
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