There are millions of unwarranted files, out-of-date information and false and untruthful writings and graphics that are no longer valid hanging around in Cyber Space. So much so that people are getting weary of emails received from people they don't know and addressed to a vague person, like "Valued Customer". Too much flattery puts the average receiver off, and would not even bother to open the mail and discard them into the BIN. The email letter ought to do the most important part to let the receiver opens his/her door by : 1. Draw Attention. 2. Building Interest and Desire 3. Convincing the reader with true events in honesty and sincerity. 4. Urge them to take action.

The Email

• different from the fax. or printed letter.
• can be dynamic and customerised to be a personal communication.
• is interactive and be a job of a team of people, not only by a single person
• could have hyperlinks and hotspots leading to various source files
• can also be enhanced and embeded with animated enhancements such as marquee and blinking
• the text font can be changed to suite the reader, and could be magnified for older readers with long-sightedness

 

 

Write it the way the Chinese writes.

Watch out for the 'dangling participles' and hanging adjectives on indirect verbs. E.g. the teenage boy was hit by the blue van, while crossing the road.

HEADLINES

MAN BITES DOG

make attractive headlines, bold letters that arouse curiosity... how did the man bites the dog? Newspaper reporters are trained to do that, and sometimes break the grammatic rules to capture eyeballs.

Another common mistake, is repetition. Do not repeat the same word more than twice in a paragraph. If you need to use the same word to describe a situation, use the Thesaurus for replacement words. E.g. the word "attract", if we look up the Times Chambers Thesaurus, we will find the following words:

verbs: "allure, amenity, appeal, to bewitch, captivate, charm, decoy, draw, enchant, engage, entice, fascinate, incline, induce, interest, inveigle, invite, lure,  pull, seduce, tempt."

attraction (noun): "allure, amenity, appeal, attractiveness, bait, captivation, charm, crowd-puller, draw, enchantment, entertainment, interest, invitation, lure, magnetism, pull, seduction, show, temptation."

attractive (adjective) : "agreeable, alluring, appealing, appetible, beautiful, beddable, captivating, catching, catchy, charming, comely, enchanting, engaging, enticing, epigamous, fair, fascinating, fetching, glamorous, good-looking, gorgeous, handsome, hunky, interesting, inviting, jolie laide, lovely, magnetic, nubile, personable, pleasant, pleasing, prepossessing, pretty, seductive, snazzy, stunning, taky, tempting, toothsome, voluptuous, winning, winsome."

Use the current words, and catch the trends.

Moby 

Subject : stunning.

Many people fail to see the subject as the "door-opener" to their email message. Some wrote messages or emails without a subject, and the receiver simply delete it without even bothering to read the contents.

Mark Brownlow gives us 10 points to look out for in a good email subject:

1. Say what is necessary to intrigue the reader to go on reading the mail.
2. Do it in as few words as possible.
3. Put your most important word at the beginning of the sentence.
4. Analyse your campaign reports.
5. Be personal, and keep a brand name for your product.
6. Clear, concise, specific description of the email contents is important. OR
7. Use a question, add a deadline, appeal to emotions.
8. Ensure your subject line style reflects your brand and audience.
9. Comply with anti-spam laws.
10. If your subject line looks like what spammers might write, rewrite it.

Use awesome graphics, stunning pictures, and out-of-the ordinary tools to draw attention and make the reader to demand for more.

Street Smart

Follow ups       .............always do this before and after sending emails.

Communication - There are many pitfalls to one way communications, such as a posted text, or an email. They are subject to perception of the reader. These perceptions are influenced by: Ethnic background, culture and social affluence. Regious beliefs and the environment. Education Social status Demographs Political situation Past experiences of good and bad Media influence  Emotional appeal Situational needs and wants Sex-appeal Buying power and affordability Economy Peer pressure Others

The email is a dynamic text that contains hyperlinks and hotspots and can be chaged and animate.

It is also can be personalised with background and signature. Such as a digital signature file, or be secured with encryption.
However such powerful utilities will go to waste if we do not know how to use them. The marketing person ought to capitalise on these enhancement, and at the same time being aware of the technical capabilities of the audience.

Too much graphics on an email, and over-reliance on the Java Script , Flash, Short Wave or other enhancements will not be good for the slow analogue modem browsers. Or the older versions of the Explorer or text only browsers. Modern technology has brought the Internet to the mobile phone, and we can read our emails through the mobile phone, with small screen, we do not expect too much graphics.

Much of the other points concerning e-Marketing strategy has been discussed in the forum in other posts. We need to have an understanding of these geeks and gimmicks of Internet marketing. Cookies embedment is another common practices by many large Websites and emails for established firms.


Street Smart

i just wirte a letter for email sales,but sent more get 0.

i think some people don't like take a few time to read it.

and how to do it be better?

 

Let's see your letter to give you the right advices.

Ask these questions:

1. Did you target the right audience?
2. Was your mail cordial and individual ?
3. The contents : are they attractive or boring?
   
4. Is it too long, or too short ?
5. Does it promise to bring benefits which you can deliver.

Attract Attention
Bring Benefits
Coherse interest to bring immediate Action

Eg. Sales for the Winter - for limited period only at 80% discount.
Hurry, as stocks lasts. Call 555 555 555, or email sales at sales dot com.


Joyce

ATOZ TECHNOLOGY CO.,LTD,we come from Shenzhen China. is a professional manufacture of mobile phone charger / battery ,iphone /ipod charger , laptop power adapter Pls browse http://www.glarestar.com Our products sell well in. we warmly welcome your presences and order products which are good in quality and low in price.

Quoting from [Street Smart]:

Emails are letters that are less formal, but have wider spread and bigger exposure and cross-borders outreach.

Today we are blessed with the World Wide Web where information is easily available to your own desktop or on the move in your laptop or mobile phone. If you were to search on the keywords with the above subject, you will get serveral views and advises on how to do it right. Basically, it is to meet your objective, as to the reason why you are sending the emails, what you have in mind to achieve and how would you rate your level of success.

The structure of the letter should be as:

1. 1. Introduction - Attract the attention of the reader. by presenting them with the current situation, or a problem. Maybe an opportunity.
2. 2. Body - Solution to the problem. Take the action to grab the opportunity. Give them a sense of priority, and limited time frame to act. Ask thought-provoking questions, such as: What can you do to help / seize the opportunity.
1. 1. Sell benefits of your products, not features or other aspects, they may be appealling. Such as:
   
1. a. Make Money
2. b. Get More Sales
3. c. Get more secured
4. d. Living among the cream of society
5. e. Good health and great family life.
2. 2. Personalize your emails, address the recepients by name, and know their status, sex, and demograph group. 
1. Address the reader by their due respect, such as : Your honour, to a judge, or Your Excellency to the President.
2. If s/he is a PhD, as Dr. and as Mr. or Mrs. or Ms. (impersonal) or Miss. Do not mix surname with first name.
3. Ask yourself the questions and answer them:
   
1. a. Why you? - why should they buy from you?
2. b. What is your part, role, and value-add to the product?
3. c. Do you deliver clear message, simple and plain.Do you write professionally?
   
4. d. Do you use jargons, Acroymns, abbrevations, or lingua franca.
5. e. Is your address and body language courteous and a sense of humility?
6. f. Are you "talking down" on the readers, or lifting your self up with pride?
3. 3. Closing the letter with open invitation, include a call for urgent action, giving them a sense of reward if the action is taken swiftly.
1. a. Write compelling text, with time frame.
2. b. Give praise and appreciation to the reader for making this decision.
3. c. Open for further correspondence.
4. d. Always leave a contact number, email address or an open channel of communication.

Street Smart