eBusiness Evolution, morping the way of commerce
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Evolution of eBusiness
Since 1990, by the introduction of the World Wide Web (www) our lives have been changed, the way we communicate, the dissemination of information, the integration of the media, and the way Democracy conducts its governments has a new dimension to the human race. IT is called the IT ERA, of the Internet revolution.
Business must change to adopt this new media, or they will be left out to stagnate and die. It is no longer the Power of the Seller, to command the sales of their goods and services, it is now shifted to the Buyer. The role of middle man traders has diminished and evolve into a revelent link in the Supply Chain, Logistics.
Significant New Product Trends are those who has value-add to the Supply Chain. Structures of the organisation reconstruct, and firms become more agile and efficient to deal with this new way of conducting business.
Since 1990, by the introduction of the World Wide Web (www) our lives have been changed, the way we communicate, the dissemination of information, the integration of the media, and the way Democracy conducts its governments has a new dimension to the human race. IT is called the IT ERA, of the Internet revolution.
Business must change to adopt this new media, or they will be left out to stagnate and die. It is no longer the Power of the Seller, to command the sales of their goods and services, it is now shifted to the Buyer. The role of middle man traders has diminished and evolve into a revelent link in the Supply Chain, Logistics.
Significant New Product Trends are those who has value-add to the Supply Chain. Structures of the organisation reconstruct, and firms become more agile and efficient to deal with this new way of conducting business.
- Communication. With the introduction of the new media, the volume of communication has increased, and cost has been significantly reduced by the introduction of emails text messaging Web Chat and Conferencing over the Internet. Now it is VoIP that cuts down Overseas communication cost to near zero.
- Roles of the companies. Information has become easily accessible by the masses, the consumer has wider choice, and can buy the same product from the hundreds, and thousands of suppliers over the Internet. Companies who want to stay relevent on the Supply Chain has to take the role of the Logistic distribution and Customer Relation Mangement, rather than be a mere Import-Export role. They have to add value to the merchandise, and provide a safe and secure mean of transaction. Also a strong element of trust and integrity.
- Interactivity. In the past, a firm who wants to sell it's products, put up an advertisement in the prints, one that exposes to the public, like the newspaper, or magazines. Other media of advertiisements are the Radio and Television, and one media which is no longer running, the Cinemas. Now, it has to be a media which provides interaction with the consumers, feedbacks, and customer-service, such as downloads of software drivers, help to solve problems pertaining to the products purchased, and catering for the after-sales warranty. There is a lot more interactivity between seller and buyer, and the communication has become 1 to 1, from 1 to many.
- Assistive technologies. The way a product is presented, and the information given on the product is enhanced and magnified by the assistive technologies of softwares such as JAVA, animated GIF, FLASH, and Slide shows. Sound and vision play important part to influence the decision of the buyer or prospects. This is used by the advertisers to customize their product for individual preferences. For example the colour of a car can be selected by the browser, and other features and add ons such as spoilers, headlights, LED flashing lights, etc can be changed to suite individual preference. The skill to use these technologies to maximise impact is crucial to the sales promotion.
- Convergence of media. eMarketing uses various media to promote the product. Some interactive, and some are one-way communication such as the print media. However, these various media such as sound, vision and face-to-face demonstrations, exhibitions, television ads, etc. are converged into a single channel of market communication. The Yellow Pages advertisement ought to lead the reader to the company's website, or channel of communication through emails, fax, telephone or physical showroom address. Similarly the advertisement on the Web has also to lead to one direction where the potential buyer knows how to buy the product and where to view it.
- Attractive benefits. In the jungle, there are many plants, trees, grass and undergrowth, all struggling to get a place for the Sun. Same way, an advertisement has to appeal to the audience and they are only interested in their benefits. They don't care about too much technical terms, or features, unless they see them as benefiting to their:
- Health and Wellness
- Social Status
- Safety and Security
- Family cohesion and unity
- Vision and faith
- Financial cost savings
- Reelationship with spouse, friends and neighbours
- Business Intelligence. As we know, the introduction of the www brings both good and bad, opportunities and threats. Customers and competitors, and the business has to lower the threats by having Business intelligence, verifying potential buyers and sellers of their genuineness and integrity. Most importantly identifying SCAMs, phishing, Threats of Software attacks, Denial of Service, email bombing, and spyware. The business also has to do their own search and BI, to minimize risks.
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About Our Company
Tijit Pte Ltd
Motto: Digital is our name : Portable is our game
Tijit provides service and supply to Marine Shipping Industry both here in Singapore and abroad focused on portable instruments.
We provide Customer Service for...
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21 Jul 2009 18:47
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