What comes to my mind is doing three things: advertising, advertising and advertising. That might sound like a cruel joke, but is the simple truth. You need a lot of advertising! Alibaba is just one of the places where you can do that. Do it repeatedly and make sure you somehow include all the keywords that come to your mind.
You will have to fight against the "knowledge" that nothing good can come from Ethiopea. Unfortunately I can't give you any detailed advice here, but somehow you have to get across the fact that customers won't deal with a country, but with an individual and that you are the one they need. Be kind in the way you express that, but also be firm. The customer has to feel that you are self-confident for good reasons. - Good luck! ![]()