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- Keywords - are the very important part of Internet marketing. The unique and right key word will lead your website to be top of the list in the search engine results. Observe the rules of the keywords, in your Website outside of Alibaba, you should also use them to capture the spiders of the search engines. You have to test them out by placing yourself in the position of the buyer, searching for a product which is yours.
- Finally, it is email spams. People will read the emails if they find their names on it, do not send unsolicited emails and address the person you are sending to with respect and salutations. Your writing skills plays an important part in the email advertising, try not to use graphics, as some browsers or mail boxes do not permit them to be open, the graphics are blocked, and banners are also block. Use animations, Flash, ShortWave tools sparingly, avoid making your file size too big, which takes ages for an analogue modem to upload. Polish up your language skills, get second or third opinion about your text write up before posting the email. Get the technical points right, and make your product convincing and desirable to have, by appealing to their needs and wants.
- Offline methods - Phone calls, print media, advertisement flyers, brochures, packaging, social responsiblity, sponsoring social networks, forming community groups, like the forums, Question and Answers, and doot-to-door visitations. Make seminars, conferences, hold talks, or exhibitions for your products. Make nice packaging for the product, be sensitive to cultural issues, and othes like the environmental scans.
- Findings and processing - after the search, maintain a database of your prospects, employ business intelligence, find out their buying habits, their lifestyle, and demographic groups. Use online methods, software and survey forms for your Data Mining, CRM and do follow ups on them.
3.
Quotations - Organise your quotations, you may use the Templates for Quotations, make sure the elements contain in the quotations must have these:
Product description, model number, and type. Brief but important specifications.
Price, currency used (US$, Canadian $, Malaysian Ringit, AUD (Australian Dollar) or RMB, CYN use the International code for the currencies.
Delivery time, use estimated delivery time, if you are not sure, or from 3-4 weeks for example.
Condition of the quotation: CIF, FOB, Ex-works, Ex-factory, or air cargo, Port to Port, door to door.
Payment term: Examples: T/T, Deposit 30%, balance C.O.D. or by Credit Card, or Irrevocable Letter of Credit.
Bank details : Some companies put their bank details in every quotation, which I do not agree.
4.
Closing Deals, - follow ups, negotiation, feedback and clarify and confirm. A good sales person always follow up after sending quotations. By phone calls, by emails, by Short Message Sending(SMS), by meeting them, by ordinary mail and by fax.
Taking the order and processing the order, is the very important part of sales and that is the cumulation of the sales. Payment collection follow up with the
bank details, to check if the money has been paid, and raise the production works order to the factory, or raise Purchase Order to your suppliers.
5.
Delivery - make delivery as important as getting the sales, making the quotation, and taking the order. Arrange for freight forwarders, logistics and destinations.
Finally, in closing, have a happy sales .
Street Smart