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What's the first step to using social media for business?
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jane_b
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Overall Ranking MVP:516 Rank:382

With more and more customers of mine start using social media, I hope to use it too,and I believe that can brings me more oppertunities. But,I don't know how to start!What's the first step to using social media for business?[em4]

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18 Jun 2009 04:45
Post 2 of 2
jojow
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Overall Ranking MVP:401 Rank:494

Hi buddy,

Up on my experiences,Ask, "What are your potential customers doing?" and "How do you expect them to behave?" Then you match that to what your business needs. Often businesses jump ahead to concerns about brand value and monitoring or moderating activity. Do you pull negative things down to protect your brand? Or will that backfire and hurt your brand?

[em2]

18 Jun 2009 04:48
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