What do you think? Why is KFC so much more successful in China than McDonald’s, at least for now?

Marketing campaigns may have convinced people that KFC is more healthy in China than America - Their message is that KFC in China is the “new fast food” - healthier than other fast food options abroad and in China.

More Chinese people like fried chicken more than hamburgers - Although McDonald’s rolled out a new marketing plan aiming at young adult Chinese consumers last year.

KFC has more China-specific choices than McDonald’s - by far. They have a much more China specific menu.

KFC has better coupon deals than McDonald’s - which is very important to most Chinese consumers. About half of customers of either restaurant use coupons - but the best tasting stuff at McDonald’s, the beef, rarely has good coupon deals.

this maybe a good lesson about cross culture communication for us!

with so many lovely fresh produce available, why people wanna eat this junk food,

i never know, many people in uk, who work in this biz are pale greasy skin, with spots, you are

what you eat, i do beleive, best plenty greens fresh produce seafood,

francis261 wrote:

with so many lovely fresh produce available, why people wanna eat this junk food,

i never know, many people in uk, who work in this biz are pale greasy skin, with spots, you are

what you eat, i do beleive, best plenty greens fresh produce seafood,

"you are what you eat"  so what kind of seafood you are?

But I agree with your opinions. KFC and MC or any other fried foods are junk foods.  I think people not only eat KFC and MC but also their repute.

though they're junk food suppliers, but still the food is fast and clean, it seems that foreign people in China very care about the cleaniness!

Hello, you really give us good suggetion, thanks and i will have a better diet everyday.

maybe we can think more from KFC. and learn something we need

I am lawyer in Shenzhen, my name is Gong, I like KFC better than MacDonald, why? My answer is:

a. KFC has pepsi cola which tastes better than coca cola.
b. KFC has food more acceptable by Chinese eater.

It is like to buy from China, if you know better Chinese suppliers, you get less cheated.

gonglawyer@gmail.com, welcome to talk to me.

chinese like chicken more than beef fact and if you look at the menu kfc even sell rice mac,s in china offer nothin that you cant get at other macs around the world

kfc is more close to the chinese life style.

I think KFC is more delicious than MC

KFC has more food choices than Mc Do. Here in Philippines the no.1 fastfood chain is JOLLIBEE