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Why KFC can do better than McDonald's in China
Post 1 of 33
blackfriday
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What do you think? Why is KFC so much more successful in China than McDonald’s, at least for now?



Marketing campaigns may have convinced people that KFC is more healthy in China than America - Their message is that KFC in China is the “new fast food” - healthier than other fast food options abroad and in China.



More Chinese people like fried chicken more than hamburgers - Although McDonald’s rolled out a new marketing plan aiming at young adult Chinese consumers last year.



KFC has more China-specific choices than McDonald’s - by far. They have a much more China specific menu.



KFC has better coupon deals than McDonald’s - which is very important to most Chinese consumers. About half of customers of either restaurant use coupons - but the best tasting stuff at McDonald’s, the beef, rarely has good coupon deals.



[em2] this maybe a good lesson about cross culture communication for us!

07 May 2009 19:17
Post 2 of 33
wendy2196
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i also want to open one ,but i have no money
07 May 2009 19:47
Post 3 of 33
why not think too much about Chinese traditional Food? You know Chinese pancake is the forefather of westen fast food such as KFC & Mc. But we need learn about the management of KFC & MC.
08 May 2009 03:05
Post 4 of 33
why not think too much about Chinese traditional Food? You know Chinese pancake is the forefather of westen fast food such as KFC & Mc. But we need learn about the management of KFC & MC.
08 May 2009 03:05
Post 5 of 33
Yeah, think more and better of ourselves
08 May 2009 08:13
Post 6 of 33
fkun-lee
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i like KFC ,this cartrider is a good friend for KFC delievery service [em3] 
08 May 2009 20:51
Post 7 of 33
Most of people do like eat KFC.Maybe MC does not fall in with our taste.
08 May 2009 21:40
Post 8 of 33
 

Its fact KFC and McDonald are popular with Chinese people. I think most consumers are between 5-20 years old cause they like fried foods.

Personally I dont like KFC and McDonald cause I dont like eating fried foods. Is it good to eat fried foods as meals often? No, I dont think so. If you are girl who is over 20 years old, NEVER eat fried foods or other processing foods(snacks) often cause they certainly will cause you many skin problems and  endocrine problems. So for your beauty, girls must give up fried foods or other processing snacks.

Some diet suggestions for girls:  [em7]

1. Never or rarely(once a month) eat fried foods or other processing snacks and foods.

2. Soymilk will be the best choice as part of your breakfast. It offers you enough water and plenty protein. I think it will be better than milk cause its from plants.

3. No doubt fruits and vegetables are able to maintain your beauty or make you more beautiful.

4. Cook some nutrient and tasty foods for yourself from time to time.

5. Find some healthy ways to lessen your pressure in life or job. btw, my method is eating fruits.

6. Go to sleep at around 11:00pm and get up at around 7:00am everyday. Dont stay up late often.

7. Keep good mood everyday.

8. Do some exercise regularly or  from time to time.

 

Regards

Hai Ying

09 May 2009 00:49
Post 9 of 33
yes ,i like the kfc more ,but it's more expensive than mc
09 May 2009 08:02
Post 10 of 33
Yeah ! we need learn about the management of KFC & MC.
09 May 2009 08:11
Post 11 of 33
[em19] It is because KFC paid more attentions on Chinese as well as their have learnt more and really considered on Chinese culture. Patrick [em13]
09 May 2009 09:00
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