Today,offer some skills during dealing with inquiry
Generally, When receiving inquiry from customers, we feel great and hurry to offer,but experts know one necessary step that can’t ignore is to understand what customers really need ,then we could draw up offer.Some customer put low price at the first position,so if we offer price closing to the bottom, can get the business easier comparatively.As friends said ,customers’ psychology is the most important factor that decide we should give them real offer or not.
Then,we can discuss details during offer process.
Above of all,the destination of first offer is to cause desire the wish customer to talk with you,but not make the deal at once.
Secondly,the content of first offer: introduction of company,such as company’s history business, enterprise size,equipments,experiences of export,customers served and so on,the most important points are showing what we are expert int and concision of writing.
Thirdly, focus on communication skills,seize any chance of emotional investment,such as holiday greetings,sending some pictures at times.Certainly,do you really respect customers,for the sake of customers,not just a mere formality.
Fourth,we should explain the reason of fluctuant price. Regardless of price concession of "Western European-style"or bit up of "Japanese style", should be evolutionary and consistent with the logic.
Currently,the common reasons of raise in price, revaluation of the RMB, tax policy changes, increase in price of precious metals, energy prices , changes in payment methods (such as telegraphic transfer into a letter of credit), product configuration changes.
Commonly used price-cutting reasons: increasing of order goods can get more discounts; convenient payment method leading to preferential treatment; changes in product configuration; discounted sale of stock.
The following is a sample of offer as reference
Dear xxxx:
It is good to hear from you.You inquired about my wooden crafts on September 15,2007.Remind him the type of this Email I sent you a company catalog at that time.I can send you a second catalog if you need?
You are not the only importer in the US. that has asked us about wooden crafts. I have also received inquires from ABC company,Universal Co Ltd in Brazil,but they always inquired another kind of baskets.I will introduce this kind of basket for you if you need.Would you like me to help you by making a special sample for you Brazil market? Push the buyer to reply
We are a professional wooden crafts products manufacture with 10 years experiences in China,offering over 1,500 various kinds of bamboo products and monthly output up to 5 millions pieces.We are the best manufacturer that you can trust in China.The details for the product you inquired as following :FOBXXX,Min.Order:2,000,Price:USD1.80/pc,Delievery Time:30 days after the receipt of send you a smaple with catalog together.The brief introduction to show your product’s feature
Look forward your earier response!
Best regards.
Betty
Thank you very much. AdamSmith.
I'm a freshman and my first order is 1 month ago.up to now I have not get second order. I e-mailed and give holiday greeting to my customers but no response.I do not know when will get my ssecond order . I also do not know what should I do .
Fortunately. I read your words.that is ture and it is very useful.thank you very much AdamSmith.
Thankyou for posting the useful information about replying to customer enquiries. I speak with experience from both being a customer and a supplier. Being polite and attentive to the customer is very important, offering options and being aware of what the customer really wants is also important.
BUT, the single most important thing you MUST DO, is to have perfect language. I know it takes time and a big effort, I have foreign friends who are constantly working on their English, to improve it.
As a buyer (in the UK), it is quite difficult to understand some suppliers, sometimes. I know that buyers from places like the USA, often do not make any effort at all to read an offer which is not in perfect English.
My advice is to invest in language, get it perfect. Your first impression is so important. For a small cost, up front, you impress the potential customer. Every location is different, you need to understand the local needs and customs, of course.
Just a few small changes, make all the difference. Please think about language.
Now, with email, you can get your offer re-written, if necessary...or at least get it checked by a native language speaker.
If you need any assistance with checking your emailed offers or website language, contact me. For a small cost, I can make a big difference to your success.
Wishing you all good luck.
You are right! Many buyers in the USA look with disdain on sellers with lousy English, but with certain notable exceptions. These exceptions are noteworthy.
The ones who are prejudiced against poor English communicators have little business experience in International Trade; especially in dealing with Asian businessmen. They dealt mostly within the US.
The exceptional noteworthy ones have experience in dealing with many International Traders. They know for a fact that many of these businessmen are very well established. I have been told by an experienced American businessman not to overlook business opportunities just because somebody's English has some flaws in it.