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The Merging of all media in E-Business 1 replies,3390 views

The Internet and the World Wide Web open a new paradigm on the way business transactions are conducted and in the IT application and communication channels.

Before 1990, emails are unheard of, and the only other mean of business communication besides the telex machines was the facsimile service over phone lines. Short Messages Service was not imagined, and phone lines were operating on the analogue system.

Business communication were already running since 1965 through EDI networks. But the World-Wide Web opens up the system for information to be accessible to everyone at home, in the office or in the Government. E-commerce was introduced as a new media of communication for businesses to interact with their customers, and as an advertising media. The only access to the Internet was through a modem and a PC, but the other media of the wireless telephone system has brought the mobile phone a step further to be an integrated part of the WWW. Some call it M-Commerce through Mobile phone system. But until the introduction of the 3G technology, the wireless access through GRPS was problematic and expensive, so the arguments went on to mention about the emergence of the M-Commerce, and I have my comments below:

Mobile Commerce is still in its infant stage and the cost of connecting the Cell phone to the Internet is tremendously high. The other substitute, with wireless area network aka WiFi is more acceptable to the purse than the reading and sending of emails through the mobile phone, not to say surfing the Internet.

The limitations are: low bandwidth, high latency and less connection stability. However the third generation mobile system, the 3G has high speed connectivity and could do video streaming (not less than 300 Kbps.)

More developments were made since the previous problems of low intensity display handphone screens without colour. The Wireless Application Protocol (WAP) uses internet standards such as Extended Markup Language (XML), User Datagram Protocol (UDP) and Internet Protocol (IP). Manay of the protocols are based on Internet standards such as Hypertext Transfer Protocol (HTTP) and TLS, but have been optimised for the unique constraints of the wireless environment.

WMLScript and WML are used to product WAP content for the mobile phone, where the contents can be dusplayed on small screen and navigation done by one-hand operation. It is also scalable from a 2-line text display to full graphic screen and designed to minimise bandwidth required and maximise the number of wireless network types that can deliver WAP contents. Multiple networks will be targeted, includes:

GSM 900, 1,800 and 1,900 MHz; Interim Standard (IS-136); digital European cordless communication (DECT); Time-division multiple access (TDMA); personal communication service (PCS); FLEX and CDMA code division multiple access. All bearers also supported systems including: SMS, USSD, CSD, CDPD and GPRS.

At the moment, the access is pricy due to the number of platforms and networks it has to access, but the benefits is that it is inter-operatable, scalable and Open System.

The Open Mobile Alliance website at:

shows the various protocols, architects and sytems including Multimedia Messaging Service (MMS), Wireless Telephony Application (WTA) and the various WAP variants and languages such as Wireless Markup Language (WML) and Extensive Markup Language (XML).

According to the International Engineering Consortium (IEC), the future of the WAP is promising, as WAP is an application environment and set of communication protocols for wireless devices designed to enable manufacturer-vendor-and technology independent access to the Internet and Advanced Telephony Services. Soon it will be one integrated system of the WWW - Mobile handset messaging, mobile to telefax access and voice messaging.

Then it would not only limit to the mobile phone, it will be accessible to the cable tv networks, the merging of media and platforms. By the time all these are merged together, we will not call it m-commerce, or tv-commerce, or w-commerce only electronic commerce.

Street Smart
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Re: The Merging of all media in E-Business
Hi Street:

Why not? The movement has already begun, now you have E-tickets for the air travels, and e-tickets for the movies, but through the Internet and PC.

Soon, you can book air tickets through your mobile phone and buy almost anything under the Sun with the Cell phone.

Advertisers are seeking ways to promote their wares through the Cell Phone, especially those with colour graphics and high speed data transfers.

It is coming, you do not have to be a prophet to know this.

James 007

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