market segmentation by age?
Post 1 of 2
Hi to Everyone!
We are looking for durable and usable consumer electronics products for elder generation, but I have not noticed that manufacturers have such products.
Is it not "cool" to make such products? In EU, almost 20% of population is older than 50 and I bet most of them are looking for easy-to-use, big-buttons devices.
What is the reason that market is aiming only younger generation? It's not only in here Alibaba, but it's everywhere.
For me it looks like missed opportunity cause 20% of population is quite a lot...
In case it is not easy to come to market with such devices, maybe co-operation would help? What is your opinion?
Why this market segment is basically untouched and would you consider coming on this market? For sure we would be open for co-operation.
We are looking for durable and usable consumer electronics products for elder generation, but I have not noticed that manufacturers have such products.
Is it not "cool" to make such products? In EU, almost 20% of population is older than 50 and I bet most of them are looking for easy-to-use, big-buttons devices.
What is the reason that market is aiming only younger generation? It's not only in here Alibaba, but it's everywhere.
For me it looks like missed opportunity cause 20% of population is quite a lot...
In case it is not easy to come to market with such devices, maybe co-operation would help? What is your opinion?
Why this market segment is basically untouched and would you consider coming on this market? For sure we would be open for co-operation.
19 Jan 2009 04:26
Post 2 of 2
In our experience older people do not wish to purchase expensive or even moderately priced phones. There is a company in the US called Jitterbug that targets older people with large button basic function phones.
19 Jan 2009 08:03
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