Street Smart wrote:

Ahmet,


It is not so, because Advertisement is considered old-fashioned and obsolete.


There are more effective ways to Promote the products, and each is different from the other, depending on the country, culture and buying habits.


Modern term of the Marketing Mix, as Promotion - one of the 4 Ps, is now replaced by the word "Marketing Communication".


Nothing wrong to share text book learnings and theories of this Communication without compromising your own strategy or "secrets to success".


Promotion of the company and its products comes in verious forms and works.

For on-line marketing or promotion, there are:


Electronic Promotion.


   1. Email blasting of promotional items, either new product or existing product but with some sales gimicks.

   2. Internet marketing - advertising attractive websites with very low prices and good quality products of the latest technology and designs.

   3. Put up websites that will start the ball rolling, be magnetically attractive to the visitors with the common interests.

   4. Form keywords that will be catchy for the Search Engine Spiders, and make yourself know to as many B2B sites as possible, register in those sites, and affiliate marketing sites.

   5. Use catch phrase, slogans and variants of the product description. Lodge your website with Host Server that has multi-language translators.

   6. Eye the highest rated websites, search engines and participate activily in it. Always do some promotion of your company.

   7. Design your website to be browser-friendly, and band-friendly, meaning to be able to open on Mac browsers, Firefox,  Internet Explorer, or even text-only browsers, and narrow band modem, analogue type with speeds of 56K bps, or lower, also for broadbands of super speed.

   8. Make your website interesting and beneficial to the visitors, like having a feedback and discussion forum, where members can learn from one another, or a Q & A Section where the answers to most common questions asked are listed. Make web-chat available, and web cam, but not to compromise security and speed.

   9. Sell benefits and not features, although they are great, but has to do with people benefiting from it.

  10. Website's success are rated by International standard as successful in the number of hit rates and time of stay on the site. Others may be the number of pages the visitors go through.