Can two companies have same brand name?
Post 1 of 4
Is it legaly possble for two companies using same brand name for different products?
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03 Mar 2007 03:29
Post 2 of 4
Replying to [rajivk]:
Yes, it is legal and possible if the same brand name is registered by two different companies for two different products, as every company is needed to declare for what products they will use the brand name.
For example, company A may use brand name "Quick" for soup and
company B may use brand name "Quick" for soap
In this case any other company can not use this brand name "Quick" either for soup or soap. Any attempt to use will be illegal..
Yarenimex
Yes, it is legal and possible if the same brand name is registered by two different companies for two different products, as every company is needed to declare for what products they will use the brand name.
For example, company A may use brand name "Quick" for soup and
company B may use brand name "Quick" for soap
In this case any other company can not use this brand name "Quick" either for soup or soap. Any attempt to use will be illegal..
Yarenimex
03 Mar 2007 10:14
Post 3 of 4
Quoting from [rajivk]:
Is it legaly possble for two companies using same brand name for different products?
Dear Rajivk,
Yarenimex is right.To further elaborate please see my previous post in this forum
BIRTH OF A BRAND
To elaborate further, There are 34 categories of goods in India.A company can register the brand in as many categories it wants to sell products under the brand.
Also relevent is post by CURDRICE, moderator , in LEGAL forum
What is difference between trade mark and brand?
Sixer
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03 Mar 2007 18:01
Post 4 of 4
Replying to [rajivk]:
Yes, read below mentioned and visit site given below to know more about branding
Co-Branding
With co-branding a marketer seeks to partner with another firm, which has an established brand, in hopes synergy of two brands on a product is even more powerful than a single brand. The partnership often has both firms sharing costs but also sharing the gains. Besides tapping into awareness for multiple brands, the co-branding strategy is also designed to appeal to a larger target market, especially if each brand, when viewed separately, does not have extensive overlapping target markets with the other brand. Thus, co-branding allows both firms to tap into market segments where they did not previously have a strong position.
http://www.knowthis.com/tutorials/principles-of-marketing/managing-
products/4.htm
![[em1]](http://img.alibaba.com/images/eng/style/icon/emoticons_smile.gif)
![[em17]](http://img.alibaba.com/images/eng/style/icon/emoticons_shake_hands.gif)
Yes, read below mentioned and visit site given below to know more about branding
Co-Branding
With co-branding a marketer seeks to partner with another firm, which has an established brand, in hopes synergy of two brands on a product is even more powerful than a single brand. The partnership often has both firms sharing costs but also sharing the gains. Besides tapping into awareness for multiple brands, the co-branding strategy is also designed to appeal to a larger target market, especially if each brand, when viewed separately, does not have extensive overlapping target markets with the other brand. Thus, co-branding allows both firms to tap into market segments where they did not previously have a strong position.
http://www.knowthis.com/tutorials/principles-of-marketing/managing-
products/4.htm
05 Mar 2007 22:09
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