The key tool for delivering e-commerce services is the business website. This must be specified, designed, hosted and maintained.Creating your own business websiteoffers you a business unlimited advertising. Customers will come directly to you because they are interested in seeing what your business has to offer.A website is an invaluable promotional tool. You can push your business to the clients globally through your business website.

Specification

The website specification should clearly identify what the site is trying to achieve and how its various components will contribute to this. An 0understanding of the intended user audience is required for both technical and marketing purposes.

Domain name

Register a domain name. If you want to use your business name, check a website registry to make sure it isn't already taken.Domain names are an enormous help in the branding of a business. Your domain name should be easy to remember andspell, and should show what your business is all about. If not, then potential customers will surf elsewhere and possibly find your competition.

keywords and meta tags

Create keywords and meta tags, which are used by search engines to categorize websites.Creating a Google ad words campaign can be useful because it can take a while for a site to come up in Google's natural searches.

Website hosting

If you purchase your own domain name you can either host your own website or have an Internet service provider (ISP) host it on your behalf. If you choose to host the website yourself, you will require a fast Internet connection and a suitable PC. However, ISP hosting is relatively cheap and straightforward.

The type of Internet connectivity and the available bandwidth will be an important consideration, irrespective of which hosting solution is selected. Most businesses choose some form of broadband connection.

Software options

An important early decision to consider is whether to use a "shop" package or build the software from scratch.

Shop packages allow you to configure product information and the look and feel of the shop. However, they can provide limited opportunities for tailoring them to your back office processes.

Alternatively you can get a third party to build the software for you, or develop it yourself.

Search engines

Register your site with search engines, such as Google, HotBot, Yahoo ,dmoz.org or AltaVista.It's important to attract natural Google search engine traffic as soon as possible. And e-commerce businesses also need to pay attention to customer service.

Tips

·      Most web hosts have templates to use for each page of your site.

·      You can add a counter and tracking program to see who visits your site.

·      Update your site often to keep it fresh.

·      It's more professional-looking to purchase your domain name instead of using a free hosting site.

·      Don't post sensitive information on your website that you wouldn't want a competitor to know.

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