I can receive several inquiries every day, but the problem is that most times, there is no feedback from buyer after my reply. It makes me frustrated. I entered LED lighting business for one month, untill now, there is just one customer buy my samples.
It is highly appreciated if you can give me some suggestions on how to write a high efficient reply letter.
Before to answer your Q about efficient reply , let us discuss first, about :
1. bargaining Power
2. Positioning : is LED & You is as Buyer -market or Seller Market ?
3. product's gain ? or advantages
these 3 main aspects were the essential thing before you can reply efficiently or not !
let we discuss :
1. Advantageous ! what is the more qualified of your LED ..compare other brand name ?
well known ? Timely provable ? Durability , long last "age of function" , low /save power,
and any comparison with among other competitor's brands/products ?
How far you know about these ! do you or your company had done market-investigation?
2. Bargaining Position
By well understanding about your advantages against the competitors (prices, quality,
design, supply ability, distribution network, market share and penetrating, advertising,
promotion etc).
And the other side, had you knew about your buyer's prospect and their resources before
dealing with You ? and what is the main reason that they contact you ? in what intensity?
If you are assure that you are better in those, and can Win the competition by then
you can realize what are your Power to bargain/negotiate with buyer.
continuing
3. Positioning .. = Buyer market or Seller Market .
in the Market segment, share and competition.
Your LED it self (products) got its own: segment, users, characteristic/design,
engineering/technical influences., specification etc...that you need to really know it.
How about the Pricing, supply ability, and market demand and Supply situation?
This will bring to an effective hit question: why should buy your LED and from You ?
If your LED is very special one ( new invention/technology etc ) than it already bear
the valuable gain to offer or to buy ! is it ?
moreover if your company is very serious to promote/advertise it..? have you ?
Then by these, you will know is the LED is more control by You or buyer ?
if you are in weak side ...this is Buyer Market, if you are controlling or dominate it,
this is yours (Seller Market).
continuing
Quoting from [Jessiezhang]:To Jessica ,It is highly appreciated if you can give me some suggestions on how to write a high efficient reply letter.
Thus,.if you had known those 3 conditions, now we can do a high-efficiency reply letter.
in Simple saying : write exactly what are the buyer want to know from you effectively,
in a Short and Simple yet INFORMATIVELY !!
In your case are: the reply letter must content of :
1. Why the buyer MUST buy the LED from You/Coy !
e.g: Market Leader ?, give a reference of your big users/customer
2. Strongly suggestion (motivation) about the benefit/gain to buy from You
e.g : Certification of product's quality, material, Test Lab etc.
M O Q ( flexible in quantity of minimum Order )
3. Price is negotiable and competitive
e.g.: (give some list/table of prices comparison)
discount for quantity alias Rabat
4. Secure feeling to deal with, safe and flexible payment !
e.g. : L/C , D/P, D/A , and able to counter with SBLC
5. Delivery and guaranty assurance also service after sales !
e.g.: accept pre-shipment Inspection (IC)
money guaranty back, replacing good/return shipment etc
If you can provide those above 5 trumps card then it will be a straight flush !!
Try your Lucky Win Jessica ... Jack Pot
Quoting from [Jessiezhang]:I can receive several inquiries every day, but the problem is that most times, there is no feedback from buyer after my reply. It makes me frustrated. I entered LED lighting business for one month, untill now, there is just one customer buy my samples.
It is highly appreciated if you can give me some suggestions on how to write a high efficient reply letter.
Dear Jack Pot ,
It is really appreciated for your kind suggestions.I think it will be helpful to me.
Quoting from [Jessiezhang]:Dear Jack Pot "One Uni"I can receive several inquiries every day, but the problem is that most times, there is no feedback from buyer after my reply. It makes me frustrated. I entered LED lighting business for one month, untill now, there is just one customer buy my samples.
It is highly appreciated if you can give me some suggestions on how to write a high efficient reply letter.
It is really appreciated for your kind suggestions.I think it will be helpful to me.
Dear Jessie,
Glad to hear that, hope you will getting better and get success.., regards
Quoting from [Jessiezhang]:I can receive several inquiries every day, but the problem is that most times, there is no feedback from buyer after my reply. It makes me frustrated. I entered LED lighting business for one month, untill now, there is just one customer buy my samples.
It is highly appreciated if you can give me some suggestions on how to write a high efficient reply letter.
Dear guys
It's doesn't matter just keep patient as the old saying goes the success come from insist on
Richard
patient but diligent and keep try improvement...