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How to make a brand POPULAR?
Post 1 of 7
Hello dear Alibaba Community,


we have a big Problem :


We need retailers for our Brand ,, CALIF BEAR ,,

Founded in San Diego, California

But its very Hard for us to explain the right Steps.

Maybe anybody can Help

We are looking for Stores who can retail our Brand.


We have T-Shirts, Poloshirts , Fleece Sweatshirts , Fleece Pants.


Our Style is Vintage Look, like Abercrombie & Fitch


[em1]


Our Team is sooo Hopeful, we believe on our Brand

But we try it since 2 Years :-(

Thank you very much !!!!
24 Jun 2008 11:37
Post 2 of 7

Dear vendor  I may help you.

I apprecite if you can get in touch with me.

 

Quoting from [Trade-Com]:


Hello dear Alibaba Community,



we have a big Problem :



We need retailers for our Brand ,, CALIF BEAR ,,


Founded in San Diego, California


But its very Hard for us to explain the right Steps.


Maybe anybody can Help


We are looking for Stores who can retail our Brand.



We have T-Shirts, Poloshirts , Fleece Sweatshirts , Fleece Pants.



Our Style is Vintage Look, like Abercrombie & Fitch



[em1]



Our Team is sooo Hopeful, we believe on our Brand


But we try it since 2 Years :-(


Thank you very much !!!!


26 Jun 2008 13:36
Post 3 of 7
Quoting from [Trade-Com]:



We need retailers for our Brand ,, CALIF BEAR ,,

We are looking for Stores who can retail our Brand.

We have T-Shirts, Poloshirts , Fleece Sweatshirts , Fleece Pants.

Our Style is Vintage Look, like Abercrombie & Fitch

Our Team is sooo Hopeful, we believe on our Brand 



First, having been in the garment industries for a couple of years and living in one of the most concerntrated garment industries country, namely Cambodia, I have learn a little.

Your kind of products is found everywhere in the world and you may get it at a much cheaper price. Try going to internet and check on Korea "DongDaeMun" market. And since you know about ALibaba, you should also have seen plenty of similar products.

What I am trying to say is that there is no lacking of producer of manufacturer of your product.

What is now lacking in this global market is not product but creativities, it is how you create awareness of your product.

Firstly, I couldn't even find any information about your product, don't even know how it look like. You will have to find a way to promote and let people know about your product. And to do this, we will need to know a little about the scope of your company operation.

I would presume that yur company is a SME or maybe even kind of home industry. In that case, your marketing and promoting will be different. You couldn't expect to invest too much into promo and Ads.

One way to promote is to create awareness. Benetton is an expert in this aspect, look at their past Ads and you will have some idea. Impact, Shock, freshness, suspicious, funny, anything that will stirred up the mood of the watchers.

Internet will be the best source for you to get that kind of awareness at a fraction of the costs. And if you are indeed very creative, a simple video tube posted on YouTube will bring millions attention to your product.

Product is easy to make, but branding is always difficult. I will safely say that not a single branded products is worth it money on the cost of manufacturing. The only reason they sell at such high premiums is because of the branding. Not the qualitys, not the designs, though it does have a little influence, but the reason customer buy is because it is a "top" brand. I can produce a "fake" or even "clone", 100% similar but at a fraction of the cost.

So I hope you get the idea. No one or rather, not many will want to carry your product if it is unknown, unless they find that the can promote for you due to your special design and  "special" fashion sense that will certainly bring some fashion revolution globally. So the easier way out is to create the awareness first and client will come to you. This is business, if client wants to market for you, then they have see the potential of market value.

So in a nutshell, depend on your budget, makes use of the internet, join a B2B website, start some forum, start a blog, start a own website, or place Ads online. Be creative, be different, if it can make people cry, laught, irritated, think, suggest, or even make fun at, then you have create some awareness. And internet news will spread like wild fire. 

 

26 Jun 2008 18:57
Post 4 of 7
asim_jsl
offline
No Company Website yet
Overall Ranking MVP:52 Rank:130,171

i need to know how you give you products to a shop keeper

and i also want to buy some samples and some free samples.

i am going to start a new busniess to importing goods

 

 

[em21]    thank you    [em21]

26 Jun 2008 20:38
Post 5 of 7
micmar59
offline
No Company Website yet
Overall Ranking MVP:52 Rank:123,900
Hi Calif Bear,

Can you please send me pictures of your Calif Bear. I have couple of stores in the Philippines. Here in the Philippines are very price sensitive now. If your price is right and it is nice clothing design in no time your Calif Bear will be a hit.

Thanks,
boboli
02 Jul 2008 02:52
Post 6 of 7
Advertisement, Advertisement and Advertisement.  After a while you expend some cost to advertise your company products, later you won't need to do this jobs for your company, These are the people that start to advertise your products in the different region.

I suggest you to try Alibaba Advertising system and take one banner in home page or the any pages that have a good visit.  After advertising , it's good to find the big suppliers and give them sell represantative or excusive agency, they also have market in their own country and start to advertisment in their own regions. if 3000 know your brand in any city later these people tell to other people and your business will start to growing,  Also the new design can be very effective.
02 Jul 2008 03:22
Post 7 of 7
rikardo77
offline
No Company Website yet
Overall Ranking MVP:52 Rank:130,385
Quoting from [Trade-Com]:

Hello dear Alibaba Community,



we have a big Problem :



We need retailers for our Brand ,, CALIF BEAR ,,


Founded in San Diego, California


But its very Hard for us to explain the right Steps.


Maybe anybody can Help


We are looking for Stores who can retail our Brand.



We have T-Shirts, Poloshirts , Fleece Sweatshirts , Fleece Pants.



Our Style is Vintage Look, like Abercrombie & Fitch



[em1]



Our Team is sooo Hopeful, we believe on our Brand


But we try it since 2 Years :-(


Thank you very much !!!!

02 Jul 2008 08:38
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