Alibaba.com e-Business of the Year 2008 - Gene Rumley

"Alibaba.com gave us access to a worldwide base of quali_ed leads through the internet, saving our company valuable time."

 

Gene Rumley, BellPeformance.net, Alibaba.com member since 2006

 

Faced with the challenge of creating new leads via international markets, Gene Rumley turned to Alibaba.com and hasn't looked back since.

 

VITAL STATS: Gene Rumley, International Marketing Manager for Bell Performance, Inc. in Lake Mary, Florida; Alibaba.com member since 2006

 

COMPANY: Manufacturer of fuel and oil treatment products for cars, trucks, boats, and industrial use for power plants; specialize in private labeling for other companies

 

NUMBER OF EMPLOYEES: 17

 

PROJECTED 2008 SALES: Undisclosed

 

R.J. Bell developed the first fuel additive in 1909 when Henry Ford began massproducing

the Model T. Bell Performance's comprehensive product line has faithfully served consumers and businesses for nearly 100 years.

 

Bell Performance was originally a company with all of its buyers from the domestic market in the US. In the course of its development, Gene looked beyond American boundaries with the help of Alibaba.com. "Alibaba.com gave us access to a worldwide base of qualified leads through the internet, saving our company valuable time."  Gene adds, “We could also focus on TrustPass members, which eliminated the time and energy working through non-qualified leads. Alibaba.com provides an endless source of leads to keep us growing and going." As a Trust- Pass member with third-party verification and authentication, Gene has been able to market his company and his products as reliable and trustworthy. "We have received genuine, qualified leads from over 30 countries through Alibaba," notes Gene. "Another amazing and interesting aspect of working with Alibaba.com is that we have received leads from right here in the US, where we are located. This shows the power and impact of the web and having an effective presence on

Alibaba."

 

Alibaba.com is a two-way street where sellers can be buyers and buyers can be sellers. After getting really high quotes from domestic translation service providers, Gene turned to Alibaba.com to help him find a cheaper, more effective solution. “We were pleasantly surprised when we found a translation service quickly through Alibaba. We had 12-14 technical pages in Chinese that needed to be accurately and quickly translated into English for a pending international account. We received quotes locally here in the US from $1,800 to $2,600. Through our search with Alibaba.com's TrustPass members, we were able to find a translation service that translated for many Fortune 500 companies and the cost was only $700," says Gene. Learning from this successful experience, Gene has recently come to Alibaba.com again as a buyer. This time, it has been for a personal project in which he is duplicating DVDs for his efforts to fight poverty in India. Gene comments, "I have also used Alibaba.com personally to search out a DVD duplication service that I am now in contact with in Taiwan. I have the utmost confidence in doing such searches using Alibaba.com's TrustPass members."

 

Gene has embraced the power of ebusiness and is now looking to expand his distribution into China.  "I just returned from China where we are in negotiations for exporting our products there," says Gene. In a time of rising fuel costs and increasing pollution, Gene's products are in high demand in China. "Our range of products helps in reducing fuel costs and saving maintenance costs in automobiles, trucks and the marine industry," describes

Gene.  "Another major benefit is the reduction of pollution levels especially, in the overpopulated cities throughout the world, many of them in China. Bell Performance is on the cutting edge of developing technology that will assist in lowering pollution levels in industrial boilers and power plants."

 

"I've been in marketing and business training for over 30 years and realized the most important part of any business is the continuous development of new leads in order to maintain growth and increased profits. We came to Alibaba.com for assistance with leads, thereby expanding our customer base. I can now speak with authority that through Alibaba.com's B2B website service, Bell Performance has received more qualified leads than any other method we have implemented. I would highly recommend Alibaba. com because it has been the most costeffective and positive lead system for our company and products," says Gene.