HI everyone:

I am new to Alibaba.

Our company has set up a plant in China since 2007; and we've been doing plastic goods business for more than 20 yrs.   And I do charge for the international trade deptment.

However, during last fall, our sales amount was gradually decrease.

We do not have alots old clients like other manufacuters due to the competative market; so we have to find more new customers. However, we've tried so many things to boost the sales amount up; such as joining the trade shows, sending ad mails.  But the result wasn't as good as we've imagined.  

I think every company has have this kind of problem before.  And I do really want to change this situation; not only for the company; but myself as well.

I am facing a cross road. Could any trading predecessor  give me some valuable advise to assist me to break thru the Sales bottleneck situation.

Thank you everyone. 

Quoting from [MichelleChen]:

HI everyone:

I am new to Alibaba.

Our company has set up a plant in China since 2007; and we've been doing plastic goods business for more than 20 yrs.   And I do charge for the international trade deptment.

However, during last fall, our sales amount was gradually decrease.

We do not have alots old clients like other manufacuters due to the competative market; so we have to find more new customers. However, we've tried so many things to boost the sales amount up; such as joining the trade shows, sending ad mails.  But the result wasn't as good as we've imagined.  

I think every company has have this kind of problem before.  And I do really want to change this situation; not only for the company; but myself as well.

I am facing a cross road. Could any trading predecessor  give me some valuable advise to assist me to break thru the Sales bottleneck situation.

 

Thank you everyone. 

For most Chinese manufacturers there are a lot of factors working against them now. I expect a recession in after the Olympics which could make matters worse for Chinese manufacturers.

My recommendations would be to focus on sustainable competitive advantages for your factory.

1)Look at possibly shifting your core competency. Look at forward integrating to become more a value-added manufacturer in order to justify price premiums and avoid commoditization. What products have a plastics components that enable you to outsource non-plastic parts and assemble them together in your plant?

2)Develop your own intellectual property. Begin to innovate – stop just doing what everyone else does in the market. Begin testing what consumers like and get legal protection for your products.

3)Look at domestic sales as well. This segment is growing in , and exports are starting to slow down.

4)Look to supply other factories that use plastics components.

5)Look for quality certifications that can boost your credibility in the marketplace, and advertise it.

6)Create a learning culture that innovates in the market and puts efficiency and quality as one of your core goals and values. Read Good to Great by James Collins.

This should be enough to get started in the right direction.

Best of luck,

Rob