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Tekle's Top 10: Key Factors That Are Changing Global Marketing
Post 1 of 6

1)  Removal of trade barriers – tariff and non-tariff including      removing subsidies.

2)   World Wide Web (www) - allowing e-commerce, exchange of information and entertainment.

3)   Privatizing industries – government selling entities to the private sector.

4)   Communication technology – customers can be reached almost anywhere “The world is getting smaller”.

5)   Advances in transportation – moving goods fast, cost effective and efficient.

6)   Less government regulations – friendly business environment, encouraging domestic and international business activities.

7)   Increased markets – increased Small and Medium Enterprises (SME) participation with large and small quantity buyers including buyers with more disposable income.

8)   Changing consumers – needs, wants and buying habits of consumers changing.

9)   Easy customization of products – adaptation of product easier including the rapid growth of Foreign Direct Investment (FDI) targeting specific markets.

10)  Global competition – consumers have more choices and are demanding quality product and competitive price. “It is jungle out there!”

References: Kolter, P and Lane, K. Marketing Management, 12th Edition, Pearson Hall.
Hill, C, International Business: Competing in the Global Marketplace, 4th Edition, McGraw-Hill.

06 Apr 2008 11:14
Post 2 of 6
Mike W Liu
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Overall Ranking MVP:1,130 Rank:216
Great article!
07 Apr 2008 05:55
Post 3 of 6
Joyce Tam
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Overall Ranking MVP:483 Rank:403

Yes, also big challenges! Go on!! [em1]

08 Apr 2008 01:41
Post 4 of 6
Quoting from [stcintl]:

1)Removal of trade barriers – tariff and non-tariff including removing subsidies.

2)World Wide Web (www) - allowing e-commerce, exchange of information and entertainment.

3)Privatizing industries – government selling entities to the private sector.

4)Communication technology – customers can be reached almost anywhere “The world is getting smaller”.

5)Advances in transportation – moving goods fast, cost effective and efficient.

6)Less government regulations – friendly business environment, encouraging domestic and international business activities.

7)Increased markets – increased Small and Medium Enterprises (SME) participation with large and small quantity buyers including buyers with more disposable income.

8)Changing consumers – needs, wants and buying habits of consumers changing.

9)Easy customization of products – adaptation of product easier including the rapid growth of Foreign Direct Investment (FDI) targeting specific markets.

10)Global competition – consumers have more choices and are demanding quality product and competitive price. “It is jungle out there!”

References: Kolter, P and Lane, K. Marketing Management, 12th Edition, Pearson Hall.
Hill, C, International Business: Competing in the Global Marketplace, 4th Edition, McGraw-Hill.



I think I read it earlier also.

[em24]
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08 Apr 2008 02:27
Post 5 of 6
Quoting from [stcintl]:

1)Removal of trade barriers – tariff and non-tariff including removing subsidies.

2)World Wide Web (www) - allowing e-commerce, exchange of information and entertainment.

3)Privatizing industries – government selling entities to the private sector.

4)Communication technology – customers can be reached almost anywhere “The world is getting smaller”.

5)Advances in transportation – moving goods fast, cost effective and efficient.

6)Less government regulations – friendly business environment, encouraging domestic and international business activities.

7)Increased markets – increased Small and Medium Enterprises (SME) participation with large and small quantity buyers including buyers with more disposable income.

8)Changing consumers – needs, wants and buying habits of consumers changing.

9)Easy customization of products – adaptation of product easier including the rapid growth of Foreign Direct Investment (FDI) targeting specific markets.

10)Global competition – consumers have more choices and are demanding quality product and competitive price. “It is jungle out there!”

References: Kolter, P and Lane, K. Marketing Management, 12th Edition, Pearson Hall.
Hill, C, International Business: Competing in the Global Marketplace, 4th Edition, McGraw-Hill.

For Suppliers who are hurting for opportunities, 9) and 7) would be a key factors to consider in strategy and marketing focus.


One thing to note, in China 6) is a mixed bag. China just passed a bill (New Law Gives Chinese Workers Power, Gives Businesses Nightmares (April 14, 2008, The Washington Post, by Ariana Eunjung Cha) that is increasing regulation on factories, and this combined with increased regulation on VAT payment, a reduction in tax-rebates, domestic and raw material inflation, speculative property pricing and rents, and appreciation of the RMB is creating real challenges for Chinese manufacturers.
17 Apr 2008 18:58
Post 6 of 6
Quoting from [Rob Bailey]:

Quoting from [stcintl]:

1)Removal of trade barriers – tariff and non-tariff including removing subsidies.

2)World Wide Web (www) - allowing e-commerce, exchange of information and entertainment.

3)Privatizing industries – government selling entities to the private sector.

4)Communication technology – customers can be reached almost anywhere “The world is getting smaller”.

5)Advances in transportation – moving goods fast, cost effective and efficient.

6)Less government regulations – friendly business environment, encouraging domestic and international business activities.

7)Increased markets – increased Small and Medium Enterprises (SME) participation with large and small quantity buyers including buyers with more disposable income.

8)Changing consumers – needs, wants and buying habits of consumers changing.

9)Easy customization of products – adaptation of product easier including the rapid growth of Foreign Direct Investment (FDI) targeting specific markets.

10)Global competition – consumers have more choices and are demanding quality product and competitive price. “It is jungle out there!”

References: Kolter, P and Lane, K. Marketing Management, 12th Edition, Pearson Hall.
Hill, C, International Business: Competing in the Global Marketplace, 4th Edition, McGraw-Hill.

For Suppliers who are hurting for opportunities, 9) and 7) would be a key factors to consider in strategy and marketing focus.



One thing to note, in China 6) is a mixed bag. China just passed a bill (New Law Gives Chinese Workers Power, Gives Businesses Nightmares (April 14, 2008, The Washington Post, by Ariana Eunjung Cha) that is increasing regulation on factories, and this combined with increased regulation on VAT payment, a reduction in tax-rebates, domestic and raw material inflation, speculative property pricing and rents, and appreciation of the RMB is creating real challenges for Chinese manufacturers.

Interesting.

I think that's a very misleading and unfair headline in The Washington Post. No one

ever mentions the years and years of exploitation suffered by the average factory worker in China.


More humane living and working conditions is the least they deserve !

23 Jul 2008 02:01
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