- What is the best way to find and choose buyers for our product/service?
- How can we differentiate our product/service from our competitors?
- What is our competitive advantage? Price? Distribution? Product quality? Promotion?
- Can we customize our product/service to our customers’ specification?
- What do we need to do to expand our product/service offering and business?
- What strategies should we use to keep our existing customers?
- How can we improve on our sales force skills to improve productivity?
- What steps can we take to build brand?
- How can we coordinate our marketing strategy with other departments of our company?
- What are the most cost effective advertising mediums for our product/service?
You might be able to find answers to the above questions by referring: 1) Contemporary Marketing By, Boone and Kutz., Publisher Harcourt, 2001 (I believe there is latest edition). 2) Marketing Management by Kotler and Lane, Publisher Pearson, 2006.
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Quoting from [oldie]:
Replying to [stcintl]:Is there anywhere for us to refer for the answers of the Top 10 Best Questions? Please advise. Thank you.
Oldie and Jacco - I believe any basic marketing textbook could help answer many of the questions to name just two 1) Contemporary Marketing By, Boone and Kutz., Publishe Harcourt 2001 (I believe there is latest edition). 2) Marketing Management by Kotler and Lane, Publisher Pearson, 2006). Both of these books are hard cover and are used widely by the academic community. I am sure there are other questions that marketers should ask to satisfy consumers with their product. I thought these could help as a starting point realizing that there could be several answers for each question depending on the product and the business environment. I will include the two books as references with the list. Thank you for your good questions.
Quoting from [stcintl]:Quoting from [oldie]:
Replying to [stcintl]:Is there anywhere for us to refer for the answers of the Top 10 Best Questions? Please advise. Thank you.Oldie and Jacco - I believe any basic marketing textbook could help answer many of the questions to name just two 1) Contemporary Marketing By, Boone and Kutz., Publishe Harcourt 2001 (I believe there is latest edition). 2) Marketing Management by Kotler and Lane, Publisher Pearson, 2006). Both of these books are hard cover and are used widely by the academic community. I am sure there are other questions that marketers should ask. I thought these could help as a starting point realizing that there could be several answers for each question depending on the product and business environment. I will include the two books a references with the list. Thank you for your good questions.
Thank you. Will try to obtain the book from the major bookstore. It is never too old to learn!
1. In most conditions, it’s the buyers who look for sellers. What you need to do is to make your site more attractive.
2. We don't need to care too much about the difference between our product and our competetors’, it is not the key to success in a small business.
3. I think the key is Service and Product quality, while your price is not too much higher then the average level.
4. Yes, customers will be pleased if you can do this for them, this is one part of the Service mentioned above.
5. I don’t know what exactly you want to know, how to promote your business??
6. Offer the best aftersale service continually. Be considerable.
Quoting from [Lightinthebox]:1. In most conditions, it’s the buyers who look for sellers. What you need to do is to make your site more attractive.2. We don't need to care too much about the difference between our product and our competetors’, it is not the key to success in a small business.
3. I think the key is Service and Product quality, while your price is not too much higher then the average level.
4. Yes, customers will be pleased if you can do this for them, this is one part of the Service mentioned above.
5. I don’t know what exactly you want to know, how to promote your business??
6. Offer the best aftersale service continually. Be considerable.
Lightinthebox - You make good points, but I disagree with two of your comments. Comment # 1, true, that you have to make your site attractive to the buyers but by doing that aren't you looking for a buyer? I think you are, therefore, you need to aggressively pursue buyers you can't wait for buyers to knock your door. Comment # 2 you said "We don't need to care too much about the difference between our product and our competitors" Again, I respectfully disagree, you should know as much as you can about your competitors and the differences between your product and theirs so that you can differentiate your product and target a segment of the market using your competitive advantages.