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I don't think China's so called mid-class are enjoy wine culture by current stage, most of them like to go bars for fun. And the most imported wines are sold in the entertainment industry.
As the distribution channel for entertainment industry, its is quite in a dark box as my knowledge. Most of them are operationed by someone who has good relationship with local police bereau, who is the administrator here.
And to enter the market, you need to join local wine industry organization as well. For those sold in supermarket channel. I do not see a big remand for personal consumption yet.
Foreign wine(we call it Yangjiu) find itself a market in bars and clubs in China, such as Chivas, Johnnie Walker, Vodka,etc, to name only a few. Most people hop into waterholes to drink foreign alcohols.
The market in China for American wine I think won't be big. As people in China don't just drink wine, wine is usually accompanied by feasts and dinners, while in such occasions, Chinese alcohos(Baijiu,sort of a Chinese spirits; Yellow rice wine and beer) take hold.
If you really mean to do this, it is my personal opinion as a consumer that you target it to bars and clubs.
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