Apple has started shipping the revolutionary Apple TV, a box that lets you play the downloaded movies, pictures and music on TV. It has been priced at $299 and it comes inbuilt with a 40GB hard disk which can store up to 50 hours of movies, 9000 songs or 25,000 pictures.

The Apple TV box is a wireless module which is easy to install. It comes with a handy remote as well. It works both on Mac and PC with iTunes as its medium. So, the content sold on iTunes can be readily watched on TV without any conversions.

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