Replying to [chinagirl]:
You have to apply a sales strategy for your products.
- Promotion of the product, study the product well, in the applications, certification and price ranking.
- Study the competitors, who are they and what are their prices and market share.
- Do a search for those most applicable for your product and its range.
- Start to make contact with the candidates by cold-calling, phone, emails, mass-mailing, advertising in the Internet, in magazines and by the billboards, bulletins and other media.
- Make followups after the first contact, and make visits to their company and do presentations and demonstrations of your product.
- Prepare yourself with all the answers, like price list, delivery time, production capacity, and clean, authentic proof copies of the Certificates of approval.
- You can make the brochures and catalogues of the product and store them in your laptop. Also make hard copies of them.
- Ask another person in your company to be your backup. When you are out, the incoming calls will be answered by him/her.
For your product study, do a SWOT (Strength, Weakness, Opportunity and Threats) analysis. Focus on your Strengths, and the Weakness of your competitors, identify the opportunity and quickly grab them. Consider the threats such as the competitor's branding, product quality, pricing and distribution.
If you follow all these steps, and do them deligently, I am sure your sales will pick up. Then after a period of 3 months, do an evaluation and check your achievements, see the places where the sales are good and those that are bad, and fine tune your strategy.
Street Smart