"Nobody likes to get complaints. They make you question your judgment, they can ruin your day, and they almost always leave you in a bad mood. But what if I told you that complaints are actually a good thing?
Really! I’m not kidding. Complaints are one of the best forms of research you can perform. Complaints are also one of the best sources for new product/service ideas. How so? Most people who complain are upset. When people get upset, they are more likely to speak their minds. Most people who complain also like to tell you exactly what you’ve done wrong AND tell you how they would do it better. While your customers’ attitudes may not be something to look forward to, their hidden suggestions are!
Let’s look at this complaint:
“I can’t believe you are sending these huge files through email! How ridiculous can a person be!? That clogs up the emails of those of us who are on dial-up for at least 20 minutes. I don’t have time for this. You know, if you had a brain in your head, you’d know about XYZ.com. They burn CDs for about $0.30 each and will ship them to your customers for about $1.00 each. Anybody can afford that price. I’ve deleted your email. When you decide to operate like a real business and send me a CD, I’ll look at it.”
Yes … it’s a harsh email. But most people who complain don’t have very good manners, now do they? But take away the emotion. Take away the temper. Take away the insults, and what do you have left? A VERY good resource for CDs!
This person has just given you a resource that can:
All for free!
How about the complaints that say, “You know, you really ought to…” Well? Maybe you really ought to. Have you thought about the customer’s suggestion? Yes, it was probably hidden beneath a pile of profane words and threats… but look deeper. In all honesty, is this unruly customer doing you a favor?
It happens more often than you might think. People, in general, have a bad habit of trying to show those they are upset with how big and bad they are. More times than not, you’ll get great ideas buried inside a wrapper of rudeness.
The next time you get a complaint, unwrap the package, and you just might find that the complaint is a blessing in disguise. If you remove the ugliness from the message, you could very well have some terrific ideas for improving or expanding your business!
Copyright 2004 Diane Hughes
http://www.ego4u.com/en/business-english/infos/complaints
CIL Textiles Pvt. Ltd.
CIL TEXTILES PVT. Ltd. Is committed to the production of high quality technical and performanceFabrics for use in wide range of Industrial Markets including, but not limited, Tent and Awning, Outdoor Furnitur...
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Quoting from [dduong]:
Replying to [macs2005]:I think that Complaints are actually a good thing if you know how to complain. I mean that people just like to criticize other people's mistake but they dont like to listen to others's criticizm. So we should chose the good way to talk to other people to make them correct their mistakes but not to quarrel with them.
Yes, that's true. But sometimes we need to look at the need behind the complaint rather than just the negative emotions that come with the complaint. If you value your customer you will try to be more understanding and make efforts to make her/him cool down.
Good luck to your business!
macs2005
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Replying to [Anshu]:
Thank you for sharing the Hindi saying and its English translation: "Nindak neare rakhiye, Aangan kuti chabay, Bin Pani Binu Sabna, Nirmal Kare suhay"
If we value our customers, then complaints are a blessing that we have to take positive action on.
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macs2005
Replying to [nhshirley]:
If we want to keep our customers, their satisfaction should be of high priority to us. Wish you the best in your business!
macs2005
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Quoting from [Gloria Lee]:
Replying to [macs2005];
Hello ,you can come across the complains in the Job ,But the job I do I won't recive it .I have no directly manager,without the submenber.How I can improve my self. Without the Complain ,I may stay still in this job ,in this situation .
I don't know exactly what job you are doing but I gather from what your wrote that you have no direct manager. So if your job is customer service oriented you can improve by asking comments from whomever you serve. Hope that is helpful.
macs2005
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CIL Textiles Pvt. Ltd.
CIL TEXTILES PVT. Ltd. Is committed to the production of high quality technical and performanceFabrics for use in wide range of Industrial Markets including, but not limited, Tent and Awning, Outdoor Furnitur...
More