Replying to [Trademan]:
First to Smarco: you had to say that (viagra day), didn't you?
![[em2]](http://img.alibaba.com/images/eng/style/icon/emoticons_laugh.gif)
It's true that elderly people also have their special physical needs, just like babies. Though from the point of view of getting "the most bang for the buck" I would say that it would be much easier to raise awareness among people and consequently trigger the production of "geezer-related" products, once we have our very own special day. Before that, it would be much more difficult to make that happen.
And we have a big advantage: experience! For example, here in Mexico we have "children's day" (April 30), and I'm sure they didn't lobby for that. We, on the other hand, have the power to lobby for that ourselves, and only have to think a little how it is done best. So let's do just that: think (out loud)!