Replying to [Firo]:
Dear Firo;
Place yourself into your buyer's shoes and "listen"!
![[em8]](http://img.alibaba.com/images/eng/style/icon/emoticons_cry.gif)
1. clients are not always technically profficient
2. they are simple burdened persons trying to run to win
3. they are anxious that they will get too complicated or tricked
4. they feel you may be the Pirate or the Seven Seas and rob them
5. they hate to see you speak as ifyou knew them since the craddle
6. they want you to show them "what they need" maybe enriched and that's it!
So, what you need to do is=
1. use a well researched language, with a short correct, enhancing product info paragraph (if not phrase!)
2. use color and bold and a realistic but nice photo/design of the product in use or in display
3. make it look easy to see, try, check, control, play with and then easy to pay without doubt of what they pay for and what is really in the box for them!
4. offer certifications in a simple and easy way
5. use third party expertise to secure client feeling (offer /quantityquality control certifications before shiopment etc)
6. use "easy links" like a friendly designed URL button or a teleconference button w/w/out camera etc; allow them to see you even if they do not do the same.
7. answer immediately with short and specific phrases
8. make sure you and they understand the same thing from the 2nd round of q/a.
9. offer them a chat corner in the announcement box "speak with the Captain" or something on this line. You can give choices to the rank they want to chat with!
10. have pre-fab specification papers; to attach when specs are wanted; it is useless to apply all kinds of ISO, test types, TUV, LDA etc specifics in a running text or worse, in a running commercial conversation!
11. do not smile as if you have a face/nerve sickness all the time; be expressive but not clowny! look in the eye and blurt short specifics with veryrare personal comment if any.
12. detonate all pressing situations by offering something in return; maybe some small talk till the info is produced, etc.
13. have a very rewarding closing remark for the client; something like "it is a special day for our business and we offer some local pastry or signed card box with every order etc"-it sounds naive but if you bring it up to size, it is too useful with psychology!
14. Avoid first person and negative words (I, am, know , no, not, etc) and use a common effort poit of view underlining that if he succeeds in the market and only then do you become successful and proud as well.
15. use well-lighted photos and videos; avoid dead scenes without persons inside; they look cold and strict
16. do not be afraid to use color and sign, border and-or highlights in a way that serious will meet the tired eye!
good luck
Akis
![[em20]](http://img.alibaba.com/images/eng/style/icon/emoticons_victory.gif)