To do e-business, exposal chance is very important to get orders. If only your customers know what is your products, then they will intend to make orders.

But what's the key points to get hight click rate? Some one choose to pay the website company and make to get the exposure chance, but others to make their products photos more attractive. the later one may be wise, because it's free.

How to make products photo more attarctive in order to make most use of B to B website? What's your opinion? Would you share it with us?

            

 

Replying to [yufang]: Good question! Though we have paid money to website company, we still have this kind of problem. It is very important to have attractive photos.

Replying to [yufang]:Let professional advertising company to help you. Pay them moderate money.

Replying to [yufang]:
I think both:to be a gold member and make your pictures perfcet.

Replying to [yufang]:

Dear my friend,
How about our products' photos? please give me your good advice!! Thanks very much!

Replying to [yufang]:I also think that beautiful picture is very important.when we go to the shop ,we all want to have different choice in size and colors,and I think it's the same principle in the e-business.

Replying to [yufang]:good question........there are so many ways .first ,make sure your website is beautiful and large ,second we discuss more here

Replying to [yufang]: Products could be made more attractive and eye-catching by animating them or putting them on a blink mode. The effective use of a caption or a punchline is also a necessity. Clean Background and images are a must. If downloads are possible it may also be in our interest to put a higher resolution image ( upto permissible limits ) to help viewers see such pictures in a larger view.

Quoting from [Micky195]:



Replying to [yufang]: Products could be made more attractive and eye-catching by animating them or putting them on a blink mode. The effective use of a caption or a punchline is also a necessity. Clean Background and images are a must. If downloads are possible it may also be in our interest to put a higher resolution image ( upto permissible limits ) to help viewers see such pictures in a larger view.

 I think Micky195 is right. But how to make products more attractive? When i search "Green Apple " by Goolge, the first apple is very attractive:Single apple , the color seems fresh and so on. Does anyone else has good idea to make your products more attractive?

Replying to [yufang]:

Interesting subject, one of my majors. People who would share the 'secrets' of getting the high click rate, must have either experience it or learned it from training.

Let us go through the postings:

Micky195 - animation, blinking mode may attract more viewers.
York Lee and Mikeye - beautiful website attracts viewers, visitors.
Handson - Gold Membership brings in the business.
Mike W Liu - Seek professional advertisers.
Carol Yang - Been paying good money but still gets monkeys.

There are important considerations for Web Marketing, and to sum it up for the technical aspects, the website should be LEAN and MEAN. This meaning the low memory size graphics, the quick to open webpage with low speed browsers, and at the same time to be as attractive as possible.

Graphics software like Photoshop, Coral Draw, Photodraw, Fireworks, etc., are the most needed tools to bring the website to a level of being lean and mean, the emphasis on the importance of the graphics, the animation, and authoring tools.

Lets look at the 3 pictures of the Apples for our case study. From left to right, we label as A, B and C.
A has 121 x 121 px and file size of 1.86kb.
B has 112 x 104 px and file size of 1.85kb.
C has 124 x 142 px and file size of 2.22kb.

Most people prefer A for appeal, and relevance, but C has higher bytes and is not aesthetic. There are graphics compression macros such as JPEG, GIF and PNG, free public domain, while others are licensed. You have to determine which type to use for your graphic, and the softwares provide graphic compression, downsizing, and slicing (we are not going into this now). Some website design completely base on authoring tools such as Shockwave, by MACROMEDIA Flash, which is highly appealing, animated graphics and very nice with sound and movie, but ... the problem is for the audience to view Flash programs, they have to download the running tool and most people fear to download anything from the Internet for spyware.

We can summarize Electronic Marketing through Web Advertising with the following key points:

1. attractive
2. user friendly and browser friendly
3. navigation
4. opportunity churning
5. trust worthy
6. appealing on benefits and product quality
7. after and pre sales service
8. catch phrase, tag line, and keywords in META file for search engine robot.
9. core strengths of the business, unique, signature product/service
10. community building in CRM.
11. pricing


James OO7

Replying to [yufang]:
dear fiend fewwise words-

AMAZE THEM WITH WIDE AND IMMEDIATELY GRATIFYING POLICY!
THE REST IS YOUR JOB, IT IS ONLY TECHNICAL ANYMORE!

BEAST OF LUCK
OLD WISE AKIS