By Cai Cai

South Korea's COEX Convention and Exhibition Center signed a cooperative agreement yesterday with China Foreign Trade Center to further expand cooperation in Guangzhou. COEX promised to urge more business representatives and visitors to participate in the semi-annual fair and also organize other business events in the same exhibition halls in

thefuture.

Byung Kwan Bae, president and CEO of COEX, expected to collaborate with China Foreign Trade Center to jointly organize more trade fairs and other business events in the future.

"The fairs to be jointly organized by the two centers from China and South Korea are expected to be even more attractive to businesspeople and visitors from around the world," said Bae, who signed the agreement with Wang Junwen, president of China Foreign Trade Center.

He believed the cooperative agreement would be a win-win deal for both sides.

According to the agreement, COEX and China Foreign Trade Center will join hands to develop the exhibition and convention industry in the years ahead.

Meanwhile, both sides will engage in further exchanging views and experiences and sharing each other's resources in organizing trade fairs and exhibitions He attributed the success of COEX Convention and Exhibition Center to his continuous efforts to expandcooperation with its counterparts from around the world.

Bae had high praise for CIEF's role in promoting China's foreign trade and economic development in the past decades.

"The exhibition industry is a window and platform for the development of foreign trade.

And CIEF, which has a history of more than 50 years, has actually provided such a good platform that has greatly contributed to China's economic growth," he pointed out.

He said he was deeply impressed by the great concern shown by many Chinese State leaders regarding the development of CIEF.

Bae believes CIEF will become an important and prestigious global trade event that attracts a large number of business representatives from around the world each year when the second and third expansion phases of Pazhou International Exhibition and Convention Center are completed in the near future.

Bae is an old friend of CIEF, his first visit to the fair having been as far back as 1987.

At that time, CIEF was held only in the Exhibition Halls in Liuhua Road, he recalled. COEX is a prominent landmark in the South Korean capital of Seoul. Located in the central business area, COEX is a destination for business, shopping, entertainment and more. With a world-class convention and exhibition center, Asia's largest underground shopping mall, restaurants and entertainment facilities, COEX is a great place to visit in Seoul.

Source: Canton Fair News