How to promote an exhibition online?
Post 1 of 14
Dear friends,
I need your helps!
I'm working in an exhibition organization for overseas marketing. Online promotion in the major method that i'm engaged. But except online banner advertisement, i could not find other ways to promote. So everybody here, please share your precious experiences.
Thanks with best regards!
I need your helps!
I'm working in an exhibition organization for overseas marketing. Online promotion in the major method that i'm engaged. But except online banner advertisement, i could not find other ways to promote. So everybody here, please share your precious experiences.
Thanks with best regards!
Award 10 MVPs (
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14 Oct 2007 20:41
Post 2 of 14
Replying to [Dido Liu]:
I think that you must let more people know your website is good for promotion their product and benefit them, then they are willing to consider your website and spend money on it.
In addition, you have to find the target customers who need your platform to sale their products.
I think that you must let more people know your website is good for promotion their product and benefit them, then they are willing to consider your website and spend money on it.
In addition, you have to find the target customers who need your platform to sale their products.
16 Oct 2007 19:09
Post 3 of 14
Replying to [Dido Liu]:
Set up a small table and exchange name cards with small gifts at exhibitions, this way you can get a lot of contacts, you can even fax them, send hard copy of invitation etc. You can publish or make advertisement in magazine too. There are some company selling contacts of potential buyer you can search for these companies
Set up a small table and exchange name cards with small gifts at exhibitions, this way you can get a lot of contacts, you can even fax them, send hard copy of invitation etc. You can publish or make advertisement in magazine too. There are some company selling contacts of potential buyer you can search for these companies
17 Oct 2007 00:41
Post 4 of 14
Replying to [Dido Liu]: I think that advertise on google,yahoo, is a goog way to promote.
Or live messenger on famous blog
Ray
www.wellfittings.com
Or live messenger on famous blog
Ray
www.wellfittings.com
19 Oct 2007 20:52
Post 5 of 14
Replying to [Dido Liu]:
Hi!Try all the B2B websites to promote your product.Remember the higher your reach the better is your online show room!
Hi!Try all the B2B websites to promote your product.Remember the higher your reach the better is your online show room!
21 Oct 2007 09:54
Post 6 of 14
Replying to [Dido Liu]:Maybe you can try the Google Adwords.
22 Oct 2007 00:37
Post 7 of 14
Replying to [Dido Liu]:Hi back, please, which kind of exhibition do you preparing and where.
I have an organization office in Switzerland and can help within Europe with adresses, logistics and others. I also have a lot of marketing specialists here, so please give more information.
www.iob.ch
I have an organization office in Switzerland and can help within Europe with adresses, logistics and others. I also have a lot of marketing specialists here, so please give more information.
www.iob.ch
23 Oct 2007 05:32
Post 8 of 14
Part 1
Replying to [Dido Liu]:
I have been doing internet marketing for more than 7 years. Now I am moving to manufacturing if I could find the needed support. I hope I will find some help here from alibaba’s members. Back to the main subject, I will try to explain another method of marketing what you sell online. This is only a small part of what can be done with the internet in terms of marketing. I encourage your to read everything here to fully understand the concept, in case you have any question just post it and I will try to reply asap.
I will briefly cover search engine marketing and what is needed to make your search engine marketing campaign work for your company. I am assuming that you already have a website and familiar with some internet marketing terms. Let get started :)
Why search engine marketing?
Search engine marketing (or search marketing) is one of the most important and cost-effective marketing strategies available to businesses. It’s used to achieve a multitude of marketing goals and objectives, in an effort to increase sales, generate leads, build brand awareness, lower customer acquisition costs, and improve public relations.
For example, when an online consumer wants to purchase a specific product or service, he/she typically searches the web using search engines and/or directories such as MSN, Yahoo!, Google, CNN, AOL, Ask Jeeves, etc. The person is then most likely to visit websites that are listed in the top results of his/her keyword search.
Search engine marketing puts your products and services in front of these consumers, who are in a buying frame of mind and interested in what you sell.
Nevertheless, in order for your business to benefit from search marketing, search engine users must see your listing first. In other words, the website where you sell your products and services must appear in a relatively high position in a person’s search results.
This is because most search engine users will simply try another search engine and/or directory rather than browse beyond the first results page. In addition, a huge number of search engine users believe that companies that operate high-ranking websites are among the top brands in their industries.
The effective application of search engine marketing will help your company to reach new prospects from around the globe. Conversely, businesses that fail to harness the power of search marketing strategies ultimately leave a significant sales channel open for their competitors, who are usually happy to take advantage.
Search Engine Results:
Search engines return two kinds of search results: — those that have been paid for by advertisers (also known as “sponsored” results) and those that are “natural”. Natural search results are determined by complex algorithms and indicate a site’s natural relevance to a particular keyword or phrase (Keywords are the words you type in the search box of the search engine). They are the foundation of natural (or organic) search engine optimization -- a combination of techniques used to improve the visibility of websites in search engine results.
The success of any website depends on its ability to attract a steady flow of targeted, incoming traffic. To sustain the right amount of traffic, a site must rank highly in the major search engines.
Search engine optimization and sponsored ads will for sure maximize your search engine exposure and maintain high levels of relevant traffic.
Replying to [Dido Liu]:
I have been doing internet marketing for more than 7 years. Now I am moving to manufacturing if I could find the needed support. I hope I will find some help here from alibaba’s members. Back to the main subject, I will try to explain another method of marketing what you sell online. This is only a small part of what can be done with the internet in terms of marketing. I encourage your to read everything here to fully understand the concept, in case you have any question just post it and I will try to reply asap.
I will briefly cover search engine marketing and what is needed to make your search engine marketing campaign work for your company. I am assuming that you already have a website and familiar with some internet marketing terms. Let get started :)
Why search engine marketing?
Search engine marketing (or search marketing) is one of the most important and cost-effective marketing strategies available to businesses. It’s used to achieve a multitude of marketing goals and objectives, in an effort to increase sales, generate leads, build brand awareness, lower customer acquisition costs, and improve public relations.
For example, when an online consumer wants to purchase a specific product or service, he/she typically searches the web using search engines and/or directories such as MSN, Yahoo!, Google, CNN, AOL, Ask Jeeves, etc. The person is then most likely to visit websites that are listed in the top results of his/her keyword search.
Search engine marketing puts your products and services in front of these consumers, who are in a buying frame of mind and interested in what you sell.
Nevertheless, in order for your business to benefit from search marketing, search engine users must see your listing first. In other words, the website where you sell your products and services must appear in a relatively high position in a person’s search results.
This is because most search engine users will simply try another search engine and/or directory rather than browse beyond the first results page. In addition, a huge number of search engine users believe that companies that operate high-ranking websites are among the top brands in their industries.
The effective application of search engine marketing will help your company to reach new prospects from around the globe. Conversely, businesses that fail to harness the power of search marketing strategies ultimately leave a significant sales channel open for their competitors, who are usually happy to take advantage.
Search Engine Results:
Search engines return two kinds of search results: — those that have been paid for by advertisers (also known as “sponsored” results) and those that are “natural”. Natural search results are determined by complex algorithms and indicate a site’s natural relevance to a particular keyword or phrase (Keywords are the words you type in the search box of the search engine). They are the foundation of natural (or organic) search engine optimization -- a combination of techniques used to improve the visibility of websites in search engine results.
The success of any website depends on its ability to attract a steady flow of targeted, incoming traffic. To sustain the right amount of traffic, a site must rank highly in the major search engines.
Search engine optimization and sponsored ads will for sure maximize your search engine exposure and maintain high levels of relevant traffic.
01 Nov 2007 09:20
Post 9 of 14
Part 2
Replying to [Dido Liu]:
So what is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of optimizing your website’s design, content, and back-end programming code so that your site can be indexed and ranked highly in search engines. SEO techniques help your website gain qualified visitors by increasing your site’s visibility in the search engines and keeping your business’s services in touch with the people that need them.
Search engine optimization methods fall under two distinct categories: on page optimization and off site optimization. On page optimization refers to optimization techniques that affect your website’s design, keyword density, internal pagerank, meta tags, etc. It entails modifying your website to make it search engine friendly, so that search engine spiders can more easily index your site.
Off site search engine optimization concerns those optimization techniques that focus on factors outside of your site. It involves building link popularity by adding your website’s link to other quality sites that are related to your industry. For example, if you run a website that focuses on computer hardware sales, then you might try adding your link to a computer gaming site. Or, if you’re selling sporting apparel, then you could attempt to establish a link on an online “sports-lovers” forum.
A successful search engine optimization strategy should deploy a link-building program. The reason is that search engines judge a website's importance based not only on its relevance to a certain topic or industry, but on the number of links pointing to the site.
For example, if website “A” has a link pointing to website “B,” search engines consider this a vote to website “B” and subsequently give it a higher position. More links pointing to a company’s website result in a higher link popularity, which ultimately gives the site a higher position in the search engines.
Nevertheless, the quantity of links is not nearly as important as the quality of links. The more quality, relevant, incoming links to a company’s page, the higher the page will rank in the search engines.
You can build link popularity by exchanging links with other, similar websites or via one-way links. One-way links are achieved when a link is listed in related websites and/or directories without giving a link back to the website or directory where the link resides. While link exchanges are an effective way to achieve a higher search engine position and ultimately drive targeted traffic to a website, one-way links are doubly as effective at increasing link popularity.
What to expect in terms of results
Search engines and directories vary regarding the amount of time that they take to index websites. Some search engines index sites quickly, while others take several months. Consequently, it typically takes up to six months to see your site’s optimization results. If you are in a particularly competitive market, it may take longer.
Replying to [Dido Liu]:
So what is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of optimizing your website’s design, content, and back-end programming code so that your site can be indexed and ranked highly in search engines. SEO techniques help your website gain qualified visitors by increasing your site’s visibility in the search engines and keeping your business’s services in touch with the people that need them.
Search engine optimization methods fall under two distinct categories: on page optimization and off site optimization. On page optimization refers to optimization techniques that affect your website’s design, keyword density, internal pagerank, meta tags, etc. It entails modifying your website to make it search engine friendly, so that search engine spiders can more easily index your site.
Off site search engine optimization concerns those optimization techniques that focus on factors outside of your site. It involves building link popularity by adding your website’s link to other quality sites that are related to your industry. For example, if you run a website that focuses on computer hardware sales, then you might try adding your link to a computer gaming site. Or, if you’re selling sporting apparel, then you could attempt to establish a link on an online “sports-lovers” forum.
A successful search engine optimization strategy should deploy a link-building program. The reason is that search engines judge a website's importance based not only on its relevance to a certain topic or industry, but on the number of links pointing to the site.
For example, if website “A” has a link pointing to website “B,” search engines consider this a vote to website “B” and subsequently give it a higher position. More links pointing to a company’s website result in a higher link popularity, which ultimately gives the site a higher position in the search engines.
Nevertheless, the quantity of links is not nearly as important as the quality of links. The more quality, relevant, incoming links to a company’s page, the higher the page will rank in the search engines.
You can build link popularity by exchanging links with other, similar websites or via one-way links. One-way links are achieved when a link is listed in related websites and/or directories without giving a link back to the website or directory where the link resides. While link exchanges are an effective way to achieve a higher search engine position and ultimately drive targeted traffic to a website, one-way links are doubly as effective at increasing link popularity.
What to expect in terms of results
Search engines and directories vary regarding the amount of time that they take to index websites. Some search engines index sites quickly, while others take several months. Consequently, it typically takes up to six months to see your site’s optimization results. If you are in a particularly competitive market, it may take longer.
01 Nov 2007 09:21
Post 10 of 14
Part 3
Replying to [Dido Liu]:
Sponsored ads or Pay-per-click Advertising
Pay-per-click advertising (PPC), or cost-per-click advertising (CPC), when managed properly, is the most affordable of all search engine marketing methods. PPC advertising quickly places your ad content in major search engines. It entails paying a search engine only when a person actually clicks on your search engine listing and advances to your website.
PPC advertising is based upon an elaborate bidding system in which webmasters compete for and bid on carefully chosen keywords. At the end of the day, the highest bid gets the highest position in the search results, the second highest bid claims the second highest position, and so on.
All PPC search engines work in this way except for Google, which uses a system called Adwords. Adwords works differently than most other big PPC search engines such as “Overture” Yahoo Search.
With Google Adwords, the position of the ad not only depends on the amount of money the advertiser is willing to spend for each click, but also on a maximum cost-per-click (CPC) amount and the ad's actual click-through rate (CTR). In the realm of Adwords, a high CTR translates into a higher search engine position.
Ultimately, the goal of any good pay-per-click advertising campaign is to orchestrate a well-planned, results-oriented effort that doesn’t waste valuable time and money on non-productive ads. A successful campaign requires one to:
1) Carefully select the right PPC search engine.
2) Painstakingly choose the best keywords.
3) Write powerful ad titles and content.
4) Establish a reasonable budget.
5) Manage multiple keyword bids.
6) Constantly monitor bid amounts.
7) Tweak ad content to keep up with an ever-changing internet marketplace.
8) Calculate ROI to determine which search engines, keywords, and/or ad copy yield the best results.
Assuming a webmaster embraces these strategies, he also needs to sufficiently understand the resulting behaviors of his website visitors. This can be done by using, complete web analytics system to report the site’s overall performance for both SEO and pay per click campaigns.
Replying to [Dido Liu]:
Sponsored ads or Pay-per-click Advertising
Pay-per-click advertising (PPC), or cost-per-click advertising (CPC), when managed properly, is the most affordable of all search engine marketing methods. PPC advertising quickly places your ad content in major search engines. It entails paying a search engine only when a person actually clicks on your search engine listing and advances to your website.
PPC advertising is based upon an elaborate bidding system in which webmasters compete for and bid on carefully chosen keywords. At the end of the day, the highest bid gets the highest position in the search results, the second highest bid claims the second highest position, and so on.
All PPC search engines work in this way except for Google, which uses a system called Adwords. Adwords works differently than most other big PPC search engines such as “Overture” Yahoo Search.
With Google Adwords, the position of the ad not only depends on the amount of money the advertiser is willing to spend for each click, but also on a maximum cost-per-click (CPC) amount and the ad's actual click-through rate (CTR). In the realm of Adwords, a high CTR translates into a higher search engine position.
Ultimately, the goal of any good pay-per-click advertising campaign is to orchestrate a well-planned, results-oriented effort that doesn’t waste valuable time and money on non-productive ads. A successful campaign requires one to:
1) Carefully select the right PPC search engine.
2) Painstakingly choose the best keywords.
3) Write powerful ad titles and content.
4) Establish a reasonable budget.
5) Manage multiple keyword bids.
6) Constantly monitor bid amounts.
7) Tweak ad content to keep up with an ever-changing internet marketplace.
8) Calculate ROI to determine which search engines, keywords, and/or ad copy yield the best results.
Assuming a webmaster embraces these strategies, he also needs to sufficiently understand the resulting behaviors of his website visitors. This can be done by using, complete web analytics system to report the site’s overall performance for both SEO and pay per click campaigns.
01 Nov 2007 09:22
Post 11 of 14
Part 4
Replying to [Dido Liu]:
Web Analytics
Many web entrepreneurs invest in internet advertising, pay-per-click programs, and other online marketing endeavors without ever really knowing what their investment is giving back to them. Most of them blindly pour money into their efforts without monitoring their return on investment (ROI). In essence, they are throwing their money away because they make little if any effort to track the effectiveness of their pay-per-click (PPC) and search engine optimization (SEO) campaigns.
The use of web analytics and conversion enhancement enables one to monitor the performance of a PPC/SEO campaign. By definition, web analytics refers to the measurement of the behavior of visitors to a website. The study of such analysis allows one to gauge a website’s success at achieving its overall business objectives (for example, does a landing page encourage people to make a purchase). Conversion enhancement, on the other hand, refers to the steps that one takes to bolster his/her site’s ability to convert website visitors into paying customers and/or sales leads.
Web analytics reports apply not only to your pay-per-click and search engine optimization campaigns -- they are relevant to all of your marketing efforts. For example, you should analyze and compare the data of multiple sites. Then remove advertising from your non-productive site(s), and shift your marketing expenditure over to another, more productive location.
The basic analytics system like the free google analytics can:
• Track the source of your customer acquisition costs to illustrate the conversion rates associated with particular campaigns, search engines, targeted e-mails, banners, and/or other referral sources.
• Examine how visitors navigate through your website and determine whether they are finding the content/products that you want them to find.
• Analyze when a visitor abandons a given process, and at which step, to expose areas of weakness in your site’s selling process.
• Gauge how many visitors leave your site immediately after they’ve entered it, and track phony click-throughs.
• Utilize split testing techniques to evaluate two separate marketing channels (i.e., two separate PPC ads), to compare the effectiveness of one versus the other.
• Track the activity, conversion rate, and revenue generated by your present and future marketing campaigns.
• Measure the effectiveness of your search engine entry pages (landing pages) and your overall online marketing strategies.
With those reports, you will be able to identify problem areas and subsequently improve your site’s usability and improve your website’s layout & design, e-merchandising techniques, copywriting, content, customer services, etc.
Replying to [Dido Liu]:
Web Analytics
Many web entrepreneurs invest in internet advertising, pay-per-click programs, and other online marketing endeavors without ever really knowing what their investment is giving back to them. Most of them blindly pour money into their efforts without monitoring their return on investment (ROI). In essence, they are throwing their money away because they make little if any effort to track the effectiveness of their pay-per-click (PPC) and search engine optimization (SEO) campaigns.
The use of web analytics and conversion enhancement enables one to monitor the performance of a PPC/SEO campaign. By definition, web analytics refers to the measurement of the behavior of visitors to a website. The study of such analysis allows one to gauge a website’s success at achieving its overall business objectives (for example, does a landing page encourage people to make a purchase). Conversion enhancement, on the other hand, refers to the steps that one takes to bolster his/her site’s ability to convert website visitors into paying customers and/or sales leads.
Web analytics reports apply not only to your pay-per-click and search engine optimization campaigns -- they are relevant to all of your marketing efforts. For example, you should analyze and compare the data of multiple sites. Then remove advertising from your non-productive site(s), and shift your marketing expenditure over to another, more productive location.
The basic analytics system like the free google analytics can:
• Track the source of your customer acquisition costs to illustrate the conversion rates associated with particular campaigns, search engines, targeted e-mails, banners, and/or other referral sources.
• Examine how visitors navigate through your website and determine whether they are finding the content/products that you want them to find.
• Analyze when a visitor abandons a given process, and at which step, to expose areas of weakness in your site’s selling process.
• Gauge how many visitors leave your site immediately after they’ve entered it, and track phony click-throughs.
• Utilize split testing techniques to evaluate two separate marketing channels (i.e., two separate PPC ads), to compare the effectiveness of one versus the other.
• Track the activity, conversion rate, and revenue generated by your present and future marketing campaigns.
• Measure the effectiveness of your search engine entry pages (landing pages) and your overall online marketing strategies.
With those reports, you will be able to identify problem areas and subsequently improve your site’s usability and improve your website’s layout & design, e-merchandising techniques, copywriting, content, customer services, etc.
01 Nov 2007 09:23