Dear Friends,
I have found it much more difficult to develop your own brand nowadays unless you are either very lucky or you are very rich. It is unarguable that nowadays teens start to stereotype brands.....and various brands represent various meaning.....e.g. nobleness for LV, casual for Ape, and even thiefs talk about brands....(they like Burberry).....
so, as you may have found, new brands always wither, as ppl rarely give them a chance.....what do you think?
Honindco