Replying to [Ozzy]: The trade between price vs. quality also depends on the target market. In a same country, you may have both customers ? customers seeking high quality that are willing pay extra and customers seeking low price that are willing to sacrifice quality. Therefore, if you are a trader or manufacturer, it is wise to keep various versions or packages for your product or services.
Price may be universal, but sometimes quality can be relative. For a poor country, the assumption of quality may be lower than the rich countries. Often the quality also depends on taste. e.g The quality of Chinese dish in China and Chinese dish in Bangladesh may not be the same. The Chinese may think that the Bangladeshi Chinese is rubbish and vice versa.
So, quality should be tailor made in terms of the target consumers, the price will follow. That?s why most companies shoot slogans ? Quality First.