Resources Profile - JMS wei

Subject: For search matching and defining the product

Good Subject = Precise & Concise Product Name + Appropriate Distinctiveness (i.e., general specifications of a product/industry, approved certifications, product series/brands/abbreviations/full name)

Specifications:

1. Select a more popular product name for a larger search volume. 
   Example: Select "PVC slippers" as opposed to "PVC baboosh".
   
   
2. Select a more detailed product name for a clearer definition. 
   Example: Select "bathroom rack", "glass shelf", etc., as opposed to "shelves".
   
   
3. Use a concise and precise product name. 
   Example: Use "squirrel plush toy (new design)" as a subject as opposed to "new products", "very pretty new toy", etc.
   
   
4. Distinct descriptions should support, not confuse a product name. 
   Example: Use "angel series stone statue" or "stone statue (angel series)" as a subject as opposed to "angel" or "angel Series".
   
   
5. Be careful with upper case and lower case letters. 
   Example: “Pet bag” means a bag for pets, while “PET bag” means the bags made of the material named PET, or possibly a trademarked name.
   
   
6. For product component, please include no more than two kinds of products, and these two should be very relevant to each other. 
   Good example: 125cc Motorcycle & Accessories 
   Bad example: 125cc Motorcycle & ATV

Examples:

1. To post a product component for Gas Scooter
   
   

   	Too Broad	Imprecise	Acceptable	More Precise
   Subject	Bike	Scooter	Gas Scooter	Gas Scooter (EEC Approved) 50cc Gas Scooter Gas Scooter (Water-Cooled Series)
   Reason	Non-specific.	Relevant but not precise.	Precise and concise.	Precise, concise and distinctive with approved certification, technical specification or series .

   
   
2. To post product component for PET Sheet
   
   

   	Too Broad	Imprecise	Acceptable	More Precise
   Subject	Pet	Plastic Sheet	PET Sheet	Transparent PET Sheet PET Sheet (Polyethylene Terephthalate) Mylar PET Sheet
   Reason	Lowercase cause ambiguity. Besides, this refers to a huge volume of products, which only cause confusion.	Relevant but not precise.	Precise and concise.	Precise, concise and distinctive with specification, full name or brand.

Keywords: for search matching with commas as separators of each other

Good Keywords: Precise and concise product name, synonyms, relative product names (i.e., Fuji Apple ← Apple → Fruit) 

Suggestions to improve buyer response: 

1. First choice: Commonly-used product name + synonyms, full name and abbreviation.
   Examples: Acrylic Glass, Polymethyl Methacrylate, methyl methacrylate resin, PMMA;
   swimwear, swimsuit, swim suit, swimming costume, bathing suit, bathing dress, bathing clothes.
   
   
2. Please don't separate descriptors/modifiers from complete product name.
   Example: Use "table lamp" instead of "table, lamp".
   
   
3. Keywords should be highly relevant to the product in the subject.
   Example: Include "silk handbag, silk tote bag" in keyword section as opposed to " travel bag, school bag" if the subject is "silk handbag".
   
   
4. Select related product family names.
   Example: Use"red Fuji apple, Fuji apple, apple, fresh fruit" Instead of "Agriculture, food".
   
   
5. Avoid special characters and symbols, except those often used in the product names.
   Example: Often used ones: A/V cable, DVD-R, baby's clothes Avoid: # ; : ±, etc., especially those non-English ones.
   
   
6. Please use product name + famous brands, approved certifications, general specifications, etc., as keywords except these distinctive words only, or product name + unknown brands, self-named series, etc.
   Example: Use "200cc ATV, EEC Approved ATV" as opposed to distinctive words only, such as "200cc, DOT Approved" or self-named series like "NX-21 ATV". 

Examples:

1. To post a piece of product for Gas Scooter
   
   

   	Too Broad	Imprecise	Acceptable	More Precise
   Keyword	gas bike, gas scooter, gas motorcycle, gas, scooter	Scooter, Gas Scooter, Scooter Accessory	G-Scooter, Gas Scooter, Gasoline Scooter, G Scooter, Scooter	Gas Scooter, Gasoline Scooter, G-Scooter, G Scooter, Scooter, 50cc Scooter, EEC Approved Scooter
   Reason	Includes too much irrelevant product info and separation of product name.	Include product info of low relevance.	Precise but not enough.	Precise & Abundant with synonyms, closely related products.

   
   
2. To post a piece of product for PET Sheet
   
   

   	Too Broad	Acceptable	More Precise
   Keyword	pet sheet, PP, PE, PS, PC, EVA sheet, pet bag	PET sheet, plastic sheet, PET product	PET sheet, polyethylene terephthalate sheet, PETE sheet, PET-P sheet, transparent PET sheet, thermoplastic resin sheet, plastic sheet, Mylar PET sheet
   Reason	Includes too much irrelevant product info.	Precise but not enough.	Precise & Abundant with synonyms, closely related products.

Details: for search matching & detailed product introduction

By the click-through analysis of product searching results, we found:

The detail part of 60 percent of clicked products was started with detailed product description like functions and specifications; 32 percent were started with brief company introduction like productivity and business scope, while eight percent were started with irrelevant info.

Therefore, we suggest you:

For products, start with product description in the brief profile section (if there is one, or in the detail part).
For Trade Leads, also include a brief company introduction like productivity and business scope at the end.

Example:

To post a piece of product for Motor Scooter, put main or important specifications above and some packing or logistics info at the end.

Specifications:

1) Max. load capacity: 150kg
2) Max. speed: 80km/h
3) Engine type: 4-stroke, single cylinder, air cooled
4) Displacement: 124.6ml
5) Wheelbase: 1,520mm
6) Brake: front disc, rear drum
7) Dimensions: 2,100 x 775 x 1,340mm
8) Dry weight: 145kg

Conveyance:

Qty/20' FCL: 910pcs
Qty/40' FCL: 1,820pcs
Qty/40' HQ: 1,950pcs

 

 

Refine My Search

Recent History

Use "Recent History" on left side to easily find previously-viewed products, selling leads, companies, categories and keywords.

The "My Recent History" function helps you keep track of buying leads, categories and keywords. It lets you easily find what you're looking for on Alibaba.com. Since your browsing habits change frequently, so does your recent history. You can also click the " " button to hide this feature or click " " to display this feature.

 

Subscriptions

Save time. Subscribe to Trade Alert and RSS and get the latest, customized product information.

What is Trade Alert?

Trade Alert is a customized email that delivers information and business leads which match product keywords and categories of your choice. This information is sent directly to your email box.

What is RSS?

RSS (Really Simple Syndication) is a standard XML-based format for delivering web content which is regularly updated. Web content providers use RSS to create and distribute feeds of data to their audiences. An RSS feed usually contains a summary and links of the new content on a website. Visitors can subscribe to the feeds and automatically receive updates on their personal computers.

 

Refine My Search

Recent History

Use "Recent History" on left side to easily find previously-viewed products, selling leads, companies, categories and keywords.

The "My Recent History" function helps you keep track of products, selling leads, companies, categories and keywords you've recently viewed. Since your browsing habits change frequently, so does your recent history. You can also click the " " button to hide this feature or click " " to display this feature.

Subscriptions

Save time. Subscribe to Trade Alert and RSS and get the latest, customized product information.

What is Trade Alert?

Trade Alert is a customized email that delivers information and business leads which match product keywords and categories of your choice. This information is sent directly to your email box.

What is RSS?

RSS (Really Simple Syndication) is a standard XML-based format for delivering web content which is regularly updated. Web content providers use RSS to create and distribute feeds of data to their audiences. An RSS feed usually contains a summary and links of the new content on a website. Visitors can subscribe to the feeds and automatically receive updates on their personal computers.

Milan, Italy - July 24 2006 In collaboration with the Italian Association of Foreign Trade (AICE), Alibaba.com hosted its first "Open Sesame" event in Europe. The seminar attracted 80 Italian buyers who came to hear about the e-sourcing tools and challenges, as well as Alibaba.com's buyer tools. Alibaba members Mr. Spaggiari, VP of WTC, and Mr. Megani, Director of Messarini S.R.L, shared their buying experiences on Alibaba.com: what tools they use when looking for a product or a supplier, how Alibaba helps their businesses and why they like working with Gold Suppliers in particular.

A lively Q&A session allowed the audience to share tips and experiences. The discussions were continued in a more informal atmosphere during the post-event cocktail reception hosted by Alibaba.com.

Other buyer events

Testimonials

"I am here today to share my experience as an Alibaba buyer. I joined Alibaba.com five years ago. When I opened the website a new world opened to me! I have found many suppliers on the platform and closed many deals. I mainly import imitation gold leaves for decoration purposes. Initially, there were mostly suppliers from China but it became a global platform with suppliers from all over the world. I use Alibaba.com mostly to find suppliers from China and I really like the Gold Suppliers community as it gives me more trust to work with them.

I go on Alibaba.com every day! I like the buying tools available to us and I often use the "post buy lead' tool as it allows me to collect a large number of quality feedbacks from suppliers. I recommend buyers to use Alibaba platform to find suppliers, and I recommend them to take time to learn and use all the sourcing tools available". - Mr. Magani

Event photos

Over 80 international buyers attended the event.

Mr. Spaggiari, Vice President, WTC

Mr. Passagrilli got the "Earliest Member Award." He joined in 1999.

Mrs. Van Cauwenbergh was recognized as the "Member Coming from the Farthest Away".

Alibaba cocktail reception

Highlights from the NPE show: 

•  64,451 attendees and 1,850 exhibitors attended the show. 
•  Buyers requested and received more than 5,000 sourcing CD-ROM brochures.

Chicago, IL, USA – June 2006 The NPE 2006 took place in 949,500 square feet of show space at the McCormick Place Convention Center, attracting 64,451 attendees and 1,850 exhibitors. Alibaba hosted a 300-square-foot, in-line booth in the China Pavilion at the show. Suppliers from all around the world featured primary processing and auxiliary equipment, machine and mold components, resins and compounds, additives, fillers and reinforcements, and moldmaking services. Throughout the five-day event, processing equipment was shown in full-scale operation on the show floor.

Buyer Testimonial:

“I am a PVC films importer in Brazil. I discovered Alibaba on the Internet about two years ago. Right after I learned about Alibaba, I registered to become a member. Now, I go to the website to search for suppliers every month and I have found many qualified ones on the site.”

Paulo Souss, Director, Plasticos Alko - Brazil

Lucky Draw

Show highlights:

• 1,400 exhibitors showcased goods and services before 14,000 attendees.
• Buyers requested and received 2,500 sourcing CD ROMs and brochures.

New York City, NY, USA, May 2006 – The 60th edition of the National Stationery Show® ran from Sunday, May 21 to Wednesday, May 24, 2006, at New York City’s Jacob K. Javits Convention Center. As North America’s leading trade show for the social stationery industry, the event offered an unmatched selection of products and resources that extend well beyond paper, featuring the ultimate stationery marketplace.

The show presented 1,400 exhibitors in five distinctive sections, attracting over 14,000 retailers, distributors, importers and exporters from around the world. Attendees and exhibitors alike were intrigued and excited by the new sourcing possibilities offered by Alibaba.com.

Buyer Testimonial:

Tracey Anderson, VP/Creative Director of MKArtists, USA

“I posted product inquiries for the types of cosmetics I was trading and received numerous emails for different products. All of the sellers were very professional and had a great understanding of the American market. I have now started using Alibaba to source packaging as well.”

Orange bags were everywhere.

Buyers had lots of questions and we tried to answer them all.

Attendees gather for the lucky draw raffle.

New York's luckiest winners are all smiles!

Alibaba leads the way at the 19th Coverings Tile and Stone Show

Highlights from the Coverings Show

• 20,000 attendees
• 1,400 exhibitors  
• Alibaba distributed 2,500 sourcing CD / Brochures, 3,000 pens and 2,200 tote bags

Orlando, FL, USA - April 2006 - Now in its 19th year, Coverings is the leading global trade event for ceramic tile, natural stone, flooring and related products. Year after year, visitors from every facet of these industries find Coverings to be the most important event for finding out what is new, forging new business relationships and growing their business.

With pavilions representing China, Italy, Spain and Turkey, the 2006 edition of Coverings was a truly global event, with over 20,000 attendees and exhibitors representing over 100 nations. Alibaba was there to lead the way, showing first-time attendees and show veterans alike, the possibilities of sourcing from China. With our popular in-booth events and premium gift items, Alibaba remains one of the most popular and most highly sought after booths at the show.

Buyer Testimonial

Jorge Izaguirre, Owner of Grupo Handyman of Guatemala

“As an importer of laminate floors and tiles, we order about US$100,000 yearly through suppliers we find on Alibaba. I always find the products I need on Alibaba.com. The site also helps me to see new product trends and new technologies.”


Seen at Coverings

Searching Alibaba.com at the Alibaba Booth

Lucky Draw Raffle

“I’m just waiting for my iPod.”

And the Winner is…

Our Team

Highlights from the show:

• 42,000 attendees visited 2,562 exhibitor booths
• Buyers requested and received 3,500 sourcing brochures
  

March 31,  Hong Kong. This year, APLF had two fairs in one: Materials, Manufacturing and Technology (MMT), and Fashion Access. MMT represented manufacturers of raw hides and skins, dyes and chemicals, tanning machinery, shoe making machinery, CAD/CAM software and systems, exotic leathers, upholstery leathers and synthetic leathers. Fashion Access was devoted to finished leather goods like footwear, bags, travel ware, garments and accessories. All told, both fairs drew nearly 2,600 exhibitors from 59 countries and regions, along with more than 42,000 visitors.

Buyer Testimonial:

M. Rashid ? Owner, Sofia International, India

?I've been a member of Alibaba since 2005. The website is helpful for all kinds of business, especially manufacturers. It is very easy to use. The people of Alibaba are extremely helpful and friendly. I strongly recommend this site to businesses around the world.?

• 450,000 attendees visited, 6?262 exhibitor booths
• 4,000 buyers requested and received sourcing CD-ROMs

Hanover, Germany ? March 2006 CeBIT 2006, the leading international B2B fair of the entire ICT industry, was held March 5-8 in Hanover, Germany. It featured 6,262 exhibitors from 70 countries and nearly 450?000 trade visitors. Of all exhibiting European nations, Great Britain was the frontrunner with 189 firms represented, followed by the Netherlands with 112, and Italy with 84. There were seven major products areas: Business Processes; Communications; Digital Equipments & Systems; Banking & Finance; Future Park; and, Public Sector Park.