Resources Profile - Madhur_Agarwal

Dear Friends

I think to do better business one should recognise the difference between Sales and Marketing.

Sales --> It is only selling the products. Only target is to sell more and finding techniques to sell more and profitable deals. Mostly, when refer to sale people only think about short term profits.

Marketing --> It is advance version of sale. It is when sale is done through in a planned way keeping link between all department of company and customer on your mind.

The first and formost requirement of your marketing is to identify your targert customers and where need and difrentiate it with their wants. Than again identifying the goal of the company.

Then you should find a way by which you can give best value to customer by satisfying their need and fulfiling goals of the company at the same time.

You get yourself associated with all department i.e. paroduction, account, HR etc and head the company to success linking the company in one chain.

You give direciton to company where to head.

Madhur Agarwal

Dear Friends

I have seen that most of the marketing people even who are successful do a unplanned marketing.

That is some times there is load of orders and other time manufacturing is running at half rate due to dearth of orders.

Also they do not keep company update about future expectation of order.

This brings in a surprise facture for company and they are many times unprepared. Also, this lead to sometimes dropping of order due to over burden or reducing quality to fasten the production.

Also, to combat this company has to keep stocks and this hurt them financially. Also, they have to some times go for costlier options.

I think id marketing peopler properly sinchronice with the company they can generate better results with more satisfied custumer, smoother running of company and better use of market opportunities.

Also they should lead the way to future developement of product and manufacturing facility so that the optimum investment can be done.

Madhur Agarwal

Now era is again changing. Again Customizing is coming to focus than Standardizing. But now with a change, It is no longer done in the traditional ways.

Now, in the age of technology and knoledge Customizing is possible even having large amount of customer and small sales and design team. Where computer and other degital devices designing the product and services for individual customer.

Technologies which have turned up are - Internet, Computer Aided Design (CAM), User Friendly Software, Touch Screen Devices, Mobile etc.

Adapting Customization through Technology has following advantage:-
1. Highly satisfied customer.
2. Competative edge over Competitor.
3. Better Information access.
4. Faster and easy information processing
5. Politics free enviourment.
6. Speed and consistancy of service.
7. High amount of repete business.
8. Low cost.
9. Ease of use.
10. No waiting time for customer.

So, as the old age patronage Shop it is again possible to interact with your customer directly and build a relationship of trust.

Madhur Agarwal