How much of advertising spend is wasted money? This is a very difficult question to answer, as measuring the effectiveness of any advertising or direct mail campaign is not scientific and therefore hard to quantify. Whilst we know that it is difficult to measure the effectiveness of an ad campaign, we also know that very few people even try. Advertising research can help a company to not only develop a campaign itself, but to also test the awareness of a campaign and to track its effectiveness over time. Successful advertising and marketing can help companies make a difference in their business and sell more products or services. Advertising costs are an expensive component of the marketing mix, and so pre-testing is often required to gather market opinion and avoid costly mistakes. B2B International has carried out numerous market research projects involving advertising development, effectiveness and tracking campaigns for both above the line and below the line advertising to understand what makes a successful campaign and indeed, why a campaign wasn’t successful.

How much of advertising spend is wasted money? This is a very difficult question to answer, as measuring the effectiveness of any advertising or direct mail campaign is not scientific and therefore hard to quantify. Whilst we know that it is difficult to measure the effectiveness of an ad campaign, we also know that very few people even try. Advertising research can help a company to not only develop a campaign itself, but to also test the awareness of a campaign and to track its effectiveness over time. Successful advertising and marketing can help companies make a difference in their business and sell more products or services. Advertising costs are an expensive component of the marketing mix, and so pre-testing is often required to gather market opinion and avoid costly mistakes. B2B International has carried out numerous market research projects involving advertising development, effectiveness and tracking campaigns for both above the line and below the line advertising to understand what makes a successful campaign and indeed, why a campaign wasn’t successful.

Most companies lose 45% to 50% of their customers every five years, and winning new customers can be up to 20 times more expensive than retaining existing customers. You need to know what makes buyers and specifiers choose one supplier rather than another. On your behalf we need to ask the right questions and devise techniques to obtain the right answers.


Our customer satisfaction programme is designed to help you win and maintain customers for life. After all, satisfaction usually leads to a customer returning and buying more, they in turn tell other people about their experiences, and they may well pay a premium for the privilege of doing business with a supplier they trust.


Whilst the purpose of customer satisfaction research is to improve customer satisfaction, so often surveys sit collecting dust. Worse than that, customers have generously given their time to assist in the survey believing that some positive action will take place. Their expectations will have been raised. The process of collecting the data can seem easier than taking action to improve satisfaction levels.


In any customer loyalty research there will be quick fixes – actions that can be taken today or tomorrow that will have immediate effect. In the longer term, cultural changes may well be required to improve customer satisfaction and customer loyalty, and that is more difficult.

Indeed sent samples is a relatively difficult problems, not send afraid of losing potential customers to send a sample to fear no return, Some companies and the value of money and sample each other to a larger volume, the more difficult decision. I have met many similar problems, but then I deal with the principles : first : is required to assume freight, in particular express services; Second : call for fax or E-mail, and not just a phone, to be documented; 3rd : the value of money and a large amount, asking the other party to pay half of the sample charges. Of course, if the long-term even if the customer; Fourth : the hair links with the regular post, in order to confirm the quality of the samples. appearance and structure of the different requirements of this is the purpose of hair samples! In fact asked to pay the freight is not a bad thing, we are willing to provide samples of our business sincerity, take samples and other freight customers will be able to demonstrate the real business of good faith. Samples sent abroad, such as the sample itself is not very high, and basically most of the cost is spent on mailing expenses. Therefore, the insistence on postage paid by the customer, providing free samples, so that both sides bear certain costs, to both a constraint. If the other person is really wants to do business, we will agree to the demand. If the other side continues all costs paid by our side, then we will have to consider each other's sincerity and credibility of the. In the best samples sent before the first express delivery company to ask about the number of freight, inform their customers that we will pay the freight to send the samples, costs about the number, so that the guests have a heart end, In some cases we can also consider paying half the freight. After full consideration and analysis, the decision to send this potential customers samples, we can use the following method : 1. for the first time a customer contacts. development of the sample policy (mandatory). Is for any client want to have the samples collected samples costs even express costs, but promise future customers placing, from the money deducted from gross swap cost; B. E-mail or Fax your company's invoices to customers requesting confirmation, do samples and arrangements must be timely, accurate, complete surrender of samples and related information. C. Customers received confirmation or wire transfer, arranged Express. D. Express timely information to advise customers on the other side to make preparations and customs. 2. Old clients, I think your company needs the flexibility to decide whether to collect samples fees. Now, I have worked in foreign trade in the process, if requested samples encountered customers generally do handled as follows : 1. If fewer samples, the low prices. I will agree to waive fees samples. Then tell customers : I sincerely hope that companies create business and your company, to provide free samples But understanding customers, as Price has been very soft, with the company shared some of the costs, provide account to pay the freight. If the guests are really doing business with you, under normal circumstances, he will understand you, and not with you mean. 2. If the sample comparisons, the more expensive. I usually with the guests, saying : Since many clients to request samples 1:00 message is not, We heard the factory sent a sample will have little confidence rather than to send samples. So please, guests understanding, the first sample fee up to pay the freight. If no account, the samples together with the freight charges. 3. If the second scenario, customers only account to pay the freight. Even samples we should go free in the past. I would advise him : to pay freight charges and samples to the formal placing of further orders from the amount deducted from the original sample fee. This one said, usually genuine businessmen will accept.

With the increased globalization of the world with in-depth, more and more products will be non-other than their own from the local procurement. This for importers and exporters in the international trade opportunities will also become attractive. And promote the rapid development of international trade one of the main reasons is the advent of the Internet and e-commerce use because through this latest operation, significant savings in time, cost and effort. As far as China is concerned, the case. As China becomes a full member of WTO, the previously existing trade barriers will gradually disappear. "Made in China" products, the price advantage, quality, and so on will attract more buyers around the world / importers. Using the traditional approach to international trade is clearly far from being able to satisfy tens of millions of Chinese exporters / suppliers expand overseas market market needs, but also can not meet the importers / buyers to source their prices, quality, packaging, etc. delivery requirements of the Chinese vendors, the use of e-commerce seems to have become a must. However, e-commerce for international trade is not imagined by suppliers to establish their own company's website, worldwide importers / buyers will be able to search for the vendor's products, and then sent inquiries Inquiry, Sample request until the signing of a contract, freight arrangements, receipt and payment loans, etc. so simple. The conduct of international trade, importers / exporters and buyers / suppliers have their own independent business purpose. Only when the purpose of an organic link, the trade could be carried out. Similarly, use the Internet and e-commerce international trade process optimization must also be importers / exporters and buyers / suppliers independent The commercial purposes via the Internet, use of new technology means, software, services and supporting the process of its interconnected, so can the two sides achieve their respective goals. Generally, the importers / buyers hope that through the Internet : 1) for the purchase of products to find the most suitable supplier 2), evaluate different vendors and product features of a company's ability 3) Access to the latest vendors, The most timely information 4) the importer / buyer recognized product and industry classification of the most common vocabulary, in the fastest, the easiest way to search for the procurement of necessary products. And exporters / suppliers, which wanted through e-commerce : 1) was more on the company's product information inquiries and inquiries into these new business 2) in the world to the Jimmy context of the establishment and maintenance of their own brands 3) the latest company and product can be introduced at any time, the importers / buyers need When they appeared before four) at any time to understand the market conditions, trends, the importer / buyer demand, peer activities. Therefore, exporters / importers or suppliers / buyers, in the use of electronic commerce for international trade activities are facing challenges. Exporters / suppliers must first time in their products and companies on display on the Internet; and the importer / buyer must supply the information collected and compiled in the form of a definitive comparison. All these complete the technical requirements are very high. In consideration of e-commerce and international trade integration, We must seriously consider how e-commerce will importers / exporters and purchasers / vendors aim to combine organic, coordinated, in view of the importers / buyers of its benefits for the suppliers to provide a platform to achieve its purpose, otherwise, spend a lot of human, material and financial resources and time to set up e-commerce platform will be difficult to achieve the desired results.