Writing an appropriate and effective subject to attract serious buyers.

i. Trade lead:

1. Subject: For search matching and defining the product
2. Good Trade Lead Subject = commercial behaviour (e.g., Sell / Buy / Look for Cooperation / Look for Agent) + Concise Product Name + Appropriate Distinctiveness (i.e., general specifications of a product/industry, approved certifications, product series/brands/abbreviations/full name)
3. Detailed Tips:
   • Select"Sell", "Buy", "Agent", "Cooperation" to show your commercial behaviour
     Example: Use "Sell 125cc Motorcycle" as opposed to "125cc Motorcycle".
   • Keep the initial letter of every word capitalized to show clarity and profession
     Example: Use "Buy Squirrel Plush Toy" as opposed to "buy squirrel plush toy".
   • Select a more popular product name for a larger search volume
     Example: Select "PVC Slippers" as opposed to "PVC Baboosh".
   • Select a more detailed product name for a clearer definition 
     Example: Select "Bathroom Rack", "Glass Shelf", etc., as opposed to "shelves".
   • Use concise and precise product names.
     Example: Use "Squirrel Plush Toy (New Design)" as a subject as opposed to "New Products", "Very Pretty New Toy", etc.
   • Distinct descriptions should support, not confuse, a product name. 
     Example: Use "Angel Series Stone Statue" or "Stone Statue (Angel Series)" as a subject as opposed to "Angel" or "Angel Series".
   • Be careful with upper case and lower case letters. 
     Example:"Pet Bag" means a bag for pets, while"PET Bag"means the bags made of the material named PET, or possibly a trademarked name.
   • For product components, please include no more than two kinds of products, and these two should be very relevant to each other.
     Good example: 125cc Motorcycle & Accessories
     Bad example: 125cc Motorcycle & ATV

ii. Product:

1. Subject: For search matching and defining the product
2. Good Product Subject = Precise & Concise Product Name + Appropriate Distinctiveness (i.e., general specifications of a product/industry, approved certifications, product series/brands/abbreviations/full name)
3. Detailed Tips:
   • DO NOT use "Sell", "Buy", "Agent", "Cooperation" as "product" is exactly the description of your products or service
     Example: Use "125cc Motorcycle" as opposed to "Sell 125cc Motorcycle"
   • Keep the initial letter of every word capitalized to show clarity and professionalism
     Example: Use "Squirrel Plush Toy" as opposed to "squirrel plush toy".
   • Select a more popular product name for a larger search volume
     Example: Select "PVC Slippers" as opposed to "PVC Baboosh".
   • Select a more detailed product name for a clearer definition 
     Example: Select "Bathroom Rack", "Glass Shelf", etc., as opposed to "shelves".
   • Use concise and precise product name.
     Example: Use "Squirrel Plush Toy (New Design)" as a subject as opposed to "New Products", "Very Pretty New Toy", etc.
   • Distinct descriptions should support, not confuse, a product name. 
     Example: Use "Angel Series Stone Statue" or "Stone Statue (Angel Series)" as a subject as opposed to "Angel" or "Angel Series".
   • Be careful with upper case and lower case letters. 
     Example: "Pet Bag" means a bag for pets, while "PET Bag" means the bags made of the material named PET, or possibly a trademarked name.
   • For product components, please include no more than two kinds of products, and these two should be very relevant to each other.
     Good example: 125cc Motorcycle & Accessories
     Bad example: 125cc Motorcycle & ATV