SANTA CLARA-March 2008: American International Toy Fair is the largest toy trade show in the Western Hemisphere, where more than 1,200 manufacturers, distributors, importers and sales agents from over 94 countries showcase their toys and entertainment products. From classic toys to interactive entertainment and everything in between, the American International Toy Fair has it all.

Products showcased include action figures and dolls, games and puzzles, bicycles, tricycles and ride-ons, radio-controlled vehicles, infant and preschool toys, cars, trucks, and trains, puppets and plush, audio and video cassettes, computer software and video games, playground and sporting equipment, Halloween and Christmas items, books, stationery, party supplies, and more.

Opening day attendance at the 105th Toy Fair Sunday, February 17, was up significantly over 2007, an indication of strong confidence in the toy industry. Buyer registration for day one of Toy Fair was up 30% over 2007 and triple the number of reporters registered on Sunday. An estimated total of 35,000 members of the toy industry and media attended before the show closed on Wednesday, February 20.

“The Toy Fair’s theme of Inspiring Growth is very appropriate for Alibaba.com as well,” said David Wang of Alibaba.com. “In 2007 we saw remarkable levels of growth in our membership and shows like this one will help us reach unprecedented levels of growth in 2008.” New activities and special events at Alibaba.com’s booth helped tremendously in showing attendees the powerful new tools available to Alibaba.com members.

Learning from Alibaba.com