Alibaba has launched a round of a marketing campaign in Hong Kong to promote the Alibaba.com brand to international buyers. October is another peak tradeshow month in Hong Kong, where more than ten international trade shows covering electronics, gifts, house wares, toys, leather products are held. A series of Alibaba outdoor advertisements was carried out to reach the international and local visitors as they arrived in and traveled through Hong Kong up to the trade show venues.

1. Hong Kong International Airport

To reach foreign visitors coming to Hong Kong by airplane, we dominated the baggage claim area of the Hong Kong International Airport. We wrapped all the baggage claim carousels with orange stickers, together with light boxes on the carousel tops and a big bulkhead light box.

Alibaba luggage trolleys were also available in the baggage claim hall, the departure concourse and arrival concourse.

Baggage Reclaim Hall

Auto-people movers featured in-train stickers

2. Airport Express

The Airport Express train is the key transport for business travelers going between the airport and the urban areas. We again dominated the train compartments with stickers on windows, luggage racks and facing seat panels.

3. Through Train between Guangzhou and Kowloon

To reach business travelers going to Canton Fair in October from Hong Kong, a series of advertising was carried out in the Through Train going between Guangzhou and Kowloon, which is the key commute way for business travelers. Inside the train compartments, there were the Alibaba luggage stickers and big panels.

4. Airport Express – AsiaWorld Expo station

To reach show visitors going to the AsiaWorld Expo, which is a new exhibition center in Hong Kong where Global Sources Sourcing Fairs were held as well, we dominated the AsiaWorld Expo station through which most show visitors reached the expo. We had the Alibaba stickers on the wall and glass panes at the station concourse.

5. MTR Wan Chai Station

To reach the show, visitors at another key exhibition center, the Hong Kong Convention & Exhibition Center, we dominated the MTR Wan Chai Station, which is the key way leading to the convention center.  We wrapped the pillars in the station concourse again in Alibaba orange.

6. Lightbox on O'Brien Road, Wan Chai

O'Brien Road is the key path from the MTR Wan Chai Station to the HK Convention & Exhibition Center, where we had a bulk light box to draw visitors' attention.

7. Taxi

Besides advertisements at fixed locations, we had 500 Alibaba taxis in and about the Hong Kong Island.