Subject: For search matching and defining the product

Good Subject = Precise & Concise Product Name + Appropriate Distinctiveness (i.e., general specifications of a product/industry, approved certifications, product series/brands/abbreviations/full name)

Specifications:

1. Select a more popular product name for a larger search volume. 
   Example: Select "PVC slippers" as opposed to "PVC baboosh".
   
   
2. Select a more detailed product name for a clearer definition. 
   Example: Select "bathroom rack", "glass shelf", etc., as opposed to "shelves".
   
   
3. Use a concise and precise product name. 
   Example: Use "squirrel plush toy (new design)" as a subject as opposed to "new products", "very pretty new toy", etc.
   
   
4. Distinct descriptions should support, not confuse a product name. 
   Example: Use "angel series stone statue" or "stone statue (angel series)" as a subject as opposed to "angel" or "angel Series".
   
   
5. Be careful with upper case and lower case letters. 
   Example: “Pet bag” means a bag for pets, while “PET bag” means the bags made of the material named PET, or possibly a trademarked name.
   
   
6. For product component, please include no more than two kinds of products, and these two should be very relevant to each other. 
   Good example: 125cc Motorcycle & Accessories 
   Bad example: 125cc Motorcycle & ATV

Examples:

1. To post a product component for Gas Scooter
   
   

   	Too Broad	Imprecise	Acceptable	More Precise
   Subject	Bike	Scooter	Gas Scooter	Gas Scooter (EEC Approved) 50cc Gas Scooter Gas Scooter (Water-Cooled Series)
   Reason	Non-specific.	Relevant but not precise.	Precise and concise.	Precise, concise and distinctive with approved certification, technical specification or series .

   
   
2. To post product component for PET Sheet
   
   

   	Too Broad	Imprecise	Acceptable	More Precise
   Subject	Pet	Plastic Sheet	PET Sheet	Transparent PET Sheet PET Sheet (Polyethylene Terephthalate) Mylar PET Sheet
   Reason	Lowercase cause ambiguity. Besides, this refers to a huge volume of products, which only cause confusion.	Relevant but not precise.	Precise and concise.	Precise, concise and distinctive with specification, full name or brand.

Keywords: for search matching with commas as separators of each other

Good Keywords: Precise and concise product name, synonyms, relative product names (i.e., Fuji Apple ← Apple → Fruit) 

Suggestions to improve buyer response: 

1. First choice: Commonly-used product name + synonyms, full name and abbreviation.
   Examples: Acrylic Glass, Polymethyl Methacrylate, methyl methacrylate resin, PMMA;
   swimwear, swimsuit, swim suit, swimming costume, bathing suit, bathing dress, bathing clothes.
   
   
2. Please don't separate descriptors/modifiers from complete product name.
   Example: Use "table lamp" instead of "table, lamp".
   
   
3. Keywords should be highly relevant to the product in the subject.
   Example: Include "silk handbag, silk tote bag" in keyword section as opposed to " travel bag, school bag" if the subject is "silk handbag".
   
   
4. Select related product family names.
   Example: Use"red Fuji apple, Fuji apple, apple, fresh fruit" Instead of "Agriculture, food".
   
   
5. Avoid special characters and symbols, except those often used in the product names.
   Example: Often used ones: A/V cable, DVD-R, baby's clothes Avoid: # ; : ±, etc., especially those non-English ones.
   
   
6. Please use product name + famous brands, approved certifications, general specifications, etc., as keywords except these distinctive words only, or product name + unknown brands, self-named series, etc.
   Example: Use "200cc ATV, EEC Approved ATV" as opposed to distinctive words only, such as "200cc, DOT Approved" or self-named series like "NX-21 ATV". 

Examples:

1. To post a piece of product for Gas Scooter
   
   

   	Too Broad	Imprecise	Acceptable	More Precise
   Keyword	gas bike, gas scooter, gas motorcycle, gas, scooter	Scooter, Gas Scooter, Scooter Accessory	G-Scooter, Gas Scooter, Gasoline Scooter, G Scooter, Scooter	Gas Scooter, Gasoline Scooter, G-Scooter, G Scooter, Scooter, 50cc Scooter, EEC Approved Scooter
   Reason	Includes too much irrelevant product info and separation of product name.	Include product info of low relevance.	Precise but not enough.	Precise & Abundant with synonyms, closely related products.

   
   
2. To post a piece of product for PET Sheet
   
   

   	Too Broad	Acceptable	More Precise
   Keyword	pet sheet, PP, PE, PS, PC, EVA sheet, pet bag	PET sheet, plastic sheet, PET product	PET sheet, polyethylene terephthalate sheet, PETE sheet, PET-P sheet, transparent PET sheet, thermoplastic resin sheet, plastic sheet, Mylar PET sheet
   Reason	Includes too much irrelevant product info.	Precise but not enough.	Precise & Abundant with synonyms, closely related products.

Details: for search matching & detailed product introduction

By the click-through analysis of product searching results, we found:

The detail part of 60 percent of clicked products was started with detailed product description like functions and specifications; 32 percent were started with brief company introduction like productivity and business scope, while eight percent were started with irrelevant info.

Therefore, we suggest you:

For products, start with product description in the brief profile section (if there is one, or in the detail part).
For Trade Leads, also include a brief company introduction like productivity and business scope at the end.

Example:

To post a piece of product for Motor Scooter, put main or important specifications above and some packing or logistics info at the end.

Specifications:

1) Max. load capacity: 150kg
2) Max. speed: 80km/h
3) Engine type: 4-stroke, single cylinder, air cooled
4) Displacement: 124.6ml
5) Wheelbase: 1,520mm
6) Brake: front disc, rear drum
7) Dimensions: 2,100 x 775 x 1,340mm
8) Dry weight: 145kg

Conveyance:

Qty/20' FCL: 910pcs
Qty/40' FCL: 1,820pcs
Qty/40' HQ: 1,950pcs